On the Blog

What Does a Great Real Estate Landing Page Look Like? (with Examples)

When it comes to online advertising, having the right real estate landing page can make all the difference. After all, getting the right traffic to click on your ads is great, but if those people don’t end up on a page that convinces them to reach out to you, what’s the point? In many ways, […]

by Allison Otting

6 Easy Steps to Link Google Analytics & Google AdWords Together

When it comes down to it, this is a pretty cool feature. You can quickly glance at a few of the more popular Google Analytics metrics inside of the Google AdWords interface. Linking Google Analytics to Google Adwords is important because it allows you to seamlessly review analytical data within the AdWords interface. Linking the […]

by Stirling Ruuth

What is a Google Quality Score? Get Your Head Out of the Sand and Pay Attention

Get your head out of the sand and learn how the Google Quality Score can help you succeed. (image source) Google AdWords claims they just want to show the most relevant material to the people who will see your ads. I think we can all agree that we want the same thing for our potential […]

by John Thuet

Why is AdWords Not Showing Ads? 4 Simple Ways to Find Out

Pictured: Not an effective ad (Image Source) One of the the more frustrating experiences in pay per click marketing is when you’ve spent hours researching keywords, creating campaigns, writing ads, and fine tuning everything, only to find that after taking everything live and waiting for the responses to roll in nothing seems to happen. In fact, […]

by Casey Walrath

Features vs Benefits: A Cartoon Case Study

One of the biggest things that online marketers will tell you to pay attention to is features vs benefits. We’re told to always use benefits over features, but what is the actual difference? Instead of throwing out some definitions, we’re going to explain this Popeye style. Yes, Popeye the sailor man! Let’s establish the “features” […]

by Allison Otting

Why Create Ad Groups in AdWords? Here Are The Top 3 Reasons

Simon says create ad groups in AdWords. Wait…who is Simon? Get ahead of your online competition with relevant ad groups! Let’s examine the top 3 reasons you need to create ad groups in AdWords. 1) Quality Scores First, your ad group belongs in a relevant campaign. Take a strategic approach when naming your ad groups. […]

by Stephanie Christensen

What is A/B Testing? I’ll Tell Ya

A/B Testing isn’t quite as bloody, but it’s definitely a battle to the digital death. (image source) A/B Testing is exactly what it sounds like. You take item “A” and you test it against item “B.” You then gather the data, and you are able to tell who is the victor. In pay-per-click marketing we […]

by Allison Otting

How to Improve Ad Rank? We’ll Tell You How

Don’t go to the race without the right equipment. (image source) Improving your ad rank on AdWords can be a bit tedious. Sometimes it may feel like no matter how hard you work on your text ads, you just can’t reach that #1 spot within AdWords! Here are 3 things you can do to improve […]

by John Thuet

Our Client, Alpenglow Expeditions, Was Featured on Apple.com!

Due to a little luck, along with an Instagram photo taken 22,349 ft. up Mt. Everest, our client, Alpenglow Expeditions, got the chance to be featured on Apple.com! Adrian Ballinger and Emily Harrington of Alpenglow were chosen to show how iPads help them in each of their expeditions up Mt. Everest, Kilimanjaro, Cho Oyu, and […]

by John Thuet

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