On the Blog

What is Break-Even Analysis and How to Calculate It

There’s nothing quite like that wonderful surging feeling of seeing sales come in. That net profit that shows you the total amount of pure revenue you’ve made can be exhilarating… but net revenue isn’t the only part of the picture you need to look at. Gross revenue is actually the number you need to be […]

by Ana Gotter

What is AI Marketing?

Artificial Intelligence (AI) has been a central point of discussion in many industries for over fifteen years now. People have long wondered what the full potential of AI is— can it streamline or take over certain tasks? Can this make us more efficient and productive? Will it be cost-effective? Will it take away our jobs? […]

by Ana Gotter

What is Marketing Segmentation + 6 Examples

Every brand and marketer on the planet must understand what marketing segmentation is and how to use it. Marketing segmentation is one of the most powerful and valuable tools that marketers have when it comes to creating more robust messaging and offers that reach different audience segments where they already are. So do you know […]

by Ana Gotter

What is Data Storytelling and How to Master It

We’re a data-driven agency, so a bunch of metrics compiled into a report is interesting and exciting to us. We’ve realized, however, that that’s not the case for most of our clients or for most people in general. Most people see a block of numbers and data and ask one question: So what does it […]

by Ana Gotter

What Exactly Does a Marketing Manager Do?

Have you ever wanted to know what marketing managers do? How do they grow in their careers up to such a responsible role? Marketing managers are professionals who deal with a brand’s advertising, branding, and promotional aspects. Understanding such a role’s job responsibilities and opportunities is essential if you’re interested in becoming a marketing manager. […]

by Miranda Marsh

The Ultimate Pricing Strategy Guide

As marketers, we can do a lot to help you sell more. We can push out campaigns to nearly every corner of the internet, follow up with strong email sequences, and help you to build brand awareness for your business and products. However, we can only do so much when the brand’s pricing is a […]

by Ana Gotter

What Are Analytical Skills & Why Should Companies Prioritize Them?

When hiring new team members, different companies have a wide range of priorities for what they’re looking for. Some companies might value education and certifications, only hiring employees with a certain degree. Others want hands-on or applicable experience, potential company fit, or even their perceived interpersonal skills. One skill set that companies should all be […]

by Ana Gotter

12 Types of Marketing You Need to Know About

Marketing is the lifeblood of a business and has evolved quickly over the last few decades. In the past, you could post an ad in the newspaper, pass out flyers, or advertise with a billboard; it was enough to drive business to your door. Nowadays, it is much more than billboards and newspaper ads. Consumers […]

by Miranda Marsh

What is Behavioral Segmentation?

Have you ever gotten emails from a B2C company that felt tailored just to you? Products and messaging that are perfectly aligned with your specific needs and pain points, SMS messages that seem to know exactly what offers tempt you, and Facebook Ads that seem to speak to your soul. The emails may seem general, […]

by Ana Gotter

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