On the Blog

Cost of Instagram Ads in 2022: The Ultimate Guide

Instagram Ads has been one of the biggest PPC platforms since Facebook released them several years ago, and they’ve only continued to gain popularity with advertisers (and effectiveness) as Stories Ads and now Reels Ads have rolled out. Instagram Ads is even working to surpass Facebook; last year, Facebook’s global advertising reach increased by 6.5% […]

by Ana Gotter

What is Experiential Marketing Plus 3 Examples

Most marketing revolves around messaging distribution. An ad in a search engine that users will see while conducting research, social media posts that make them laugh while they’re scrolling on Facebook and emails that pop up in their inboxes are designed to drive action. All of these marketing platforms are effective and impactful— but there’s […]

by Ana Gotter

Amazon FBA: Is It Worth It For Amazon Sellers?

Amazon Prime revolutionized the eCommerce industry in a lot of ways. One of the most significant, of course, was the wide range of variety or products that could be delivered to your doorstep in two days or less. If you ever wanted to get a tube of lipstick, a garden hose, and a set of […]

by Ana Gotter

The Top 5 Marketing Mistakes Your eCommerce Business is Making

Marketing is technical, complex, and always evolving with new platform updates, new tech, and new strategies. It’s difficult to stay on top of everything that you need to know, and as a result, it becomes dangerously easy to start making mistakes. There are a few eCommerce marketing mistakes that seem small but can ultimately have […]

by Ana Gotter

Product Development: The 8-Step Process

Product development sounds fun in concept, but it’s an enormous amount of hard work that includes product conception, design, strategy, and logistics. Anyone can think of a great idea, but without the right process in place, that idea could slip between your fingertips and never make it to fruition. In order to bring the most […]

by Ana Gotter

What is Break-Even Analysis and How to Calculate It

There’s nothing quite like that wonderful surging feeling of seeing sales come in. That net profit that shows you the total amount of pure revenue you’ve made can be exhilarating… but net revenue isn’t the only part of the picture you need to look at. Gross revenue is actually the number you need to be […]

by Ana Gotter

What is AI Marketing?

Artificial Intelligence (AI) has been a central point of discussion in many industries for over fifteen years now. People have long wondered what the full potential of AI is— can it streamline or take over certain tasks? Can this make us more efficient and productive? Will it be cost-effective? Will it take away our jobs? […]

by Ana Gotter

What is Marketing Segmentation + 6 Examples

Every brand and marketer on the planet must understand what marketing segmentation is and how to use it. Marketing segmentation is one of the most powerful and valuable tools that marketers have when it comes to creating more robust messaging and offers that reach different audience segments where they already are. So do you know […]

by Ana Gotter

What is Data Storytelling and How to Master It

We’re a data-driven agency, so a bunch of metrics compiled into a report is interesting and exciting to us. We’ve realized, however, that that’s not the case for most of our clients or for most people in general. Most people see a block of numbers and data and ask one question: So what does it […]

by Ana Gotter

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