On the Blog

Breaking Through Generational Communication Barriers in the Workplace

If there’s one truth that online marketing has drilled into me, it’s this: You are not your audience. No matter how much you have in common with someone, you’re still two different people. You have different life experiences, upbringings, outlooks, priorities and preferences. From a marketing perspective, this is a simple, but often-overlooked principle that […]

by Aden Andrus

Perfecting the Pass from Marketing to Sales

Hut…hut…hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope, it’s another incomplete pass.” Sound familiar? If your business relies on driving and closing leads, this scenario is probably one you’ve experienced far too many times. Passing a lead from […]

by Aden Andrus

Getting to Know Your Market: Market Research and Competitor Analysis

A few years ago, a client of mine hired me to help them develop a cutting-edge new toilet. They were a well-funded engineering firm and had invested over a million dollars into redefining waste management. When I started working with them, their current prototype was the Tesla of toilets. It was energy-efficient, used next-to-no waater […]

by Aden Andrus

Innovating in the Workplace: How to Get (and Stay) Creative

Innovation is a real buzzword these days. Everyone knows that innovation is the key to running a successful business, but most people don’t consider themselves particularly innovative. To make matters worse, most jobs do little to encourage innovation. Your company may praise and encourage innovative thinking, but when you do the same things all day, […]

by Aden Andrus

Ecommerce in 2020: 7 Trends You Can’t Afford to Ignore

It’s been a pretty wild year for ecommerce. Wait, strike that. It’s just been a wild year. Period. From the pandemic to protests and everything in between, something significant has happened in 2020 that has affected just about everyone. Regardless of how 2020 has affected you personally, though, if you’re in ecommerce, it’s certainly affected […]

by Aden Andrus

Disruptive Advertising Earns No. 2,036 in the 2020 Inc. 5000

It’s starting to become regular occurrence . . . and we’re still getting started. Insert Brittney Spears GIF here 😉 No. 145 (2017) No. 1912 (2018) No. 1499 (2019) No. 2036 (2020) 2019 seems so long ago, and what we accomplished in 2019 really prepared us for COVID and 2020. 2019 was a year for […]

by Saunder Schroeder

Scaling Your Business for International E-Commerce

Are you ready to scale your business internationally? As your business starts to grow, you’ll likely have endless questions for every variable that keeps the wheels turning. How am I going to scale my product? How am I going to find more customers? Should I be selling in other countries or growing my customer base […]

by Saunder Schroeder

Does Your B2B Buyer Journey Work for Marketing AND Sales?

Marketing is just part of the B2B customer journey. Once you’re on a potential customer’s radar, you have to make a smooth transition from marketing to sales. Unfortunately, this can be a real hurdle for many B2B businesses. Many of the clients that we’ve worked with have struggled to make their marketing work because they […]

by Aden Andrus

Does Your B2B Buyer Journey Cover These 7 Key Phases?

There are a lot of ways to map out your customer journey. Every business and customer experience is unique, so the right way to map out your journey will really depend on your specific business, what you’re selling and who your customers are. 1. Awareness In many types of businesses, “awareness” is used to describe […]

by Aden Andrus

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