On the Blog

The Refiner Marketing Personality: In Pursuit of Perfection

The majority of online marketers fit into one of the following personality types: Initiators, Implementors, Drivers and Refiners. Of course, your personality is a unique blend of characteristics from each of these types, but odds are that most of your decisions are guided by a dominant personality type. To be truly effective as a marketer, […]

by Aden Andrus

The Driver Marketing Personality: Onward and Upward!

Most online marketers fall into one of four personality types: Initiators, Implementors, Drivers and Refiners. Every marketer is a unique blend of traits from all four of these personality types, but most of us have a dominant personality type that guides most of our decision-making. When you understand your marketing personality type (along with the […]

by Chelsea Taele

The Implementor Marketing Personality: Old Reliable

When it comes to online marketing, most marketers typically have one of four personality types. You’re either an Initiator, an Implementor, a Driver or a Refiner. Now, every person is unique, so most of us have some qualities from every type, but your dominant personality type is the driving force behind how you approach marketing. […]

by Chelsea Taele

The Initiator Marketing Personality: Opportunity Awaits!

In the world of online marketing, there are four basic personality types: Initiators, Implementors, Drivers and Refiners. As a unique individual, you probably have a mix of qualities from each of these types, but your dominant type heavily influences every marketing decision you make. The better you understand your marketing personality type (and the marketing […]

by Chelsea Taele

Should You Be Outsourcing Your Digital Marketing? A 5-Minute Quiz

At Disruptive Advertising, we’re big believers in the power of outsourcing your digital marketing. I mean, we’re a digital marketing agency, so it kind of goes with the territory. That being said, we also know firsthand that marketing agencies aren’t right for every business. But which category does your business fall into? Should you outsource […]

by Aden Andrus

Breaking Through Generational Communication Barriers in the Workplace

If there’s one truth that online marketing has drilled into me, it’s this: You are not your audience. No matter how much you have in common with someone, you’re still two different people. You have different life experiences, upbringings, outlooks, priorities and preferences. From a marketing perspective, this is a simple, but often-overlooked principle that […]

by Aden Andrus

Perfecting the Pass from Marketing to Sales

Hut…hut…hike! “Marketing’s got the lead! He signals to sales! Sales is in the end zone! Could this be it? The pass is up and… nope, it’s another incomplete pass.” Sound familiar? If your business relies on driving and closing leads, this scenario is probably one you’ve experienced far too many times. Passing a lead from […]

by Aden Andrus

Getting to Know Your Market: Market Research and Competitor Analysis

A few years ago, a client of mine hired me to help them develop a cutting-edge new toilet. They were a well-funded engineering firm and had invested over a million dollars into redefining waste management. When I started working with them, their current prototype was the Tesla of toilets. It was energy-efficient, used next-to-no waater […]

by Aden Andrus

Innovating in the Workplace: How to Get (and Stay) Creative

Innovation is a real buzzword these days. Everyone knows that innovation is the key to running a successful business, but most people don’t consider themselves particularly innovative. To make matters worse, most jobs do little to encourage innovation. Your company may praise and encourage innovative thinking, but when you do the same things all day, […]

by Aden Andrus

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