On the Blog

Why is PPC Management So Hard?

Pay-per-click (PPC) campaigns are a potential goldmine. The idea is simple: You bid on certain placements (whether those placements are certain audiences or for certain keywords), and if you “win,” you’ll have your ad shown to relevant users. If they like the ad they click, and they’ll hopefully purchase. The idea is simple. The execution, […]

by Ana Gotter

Why Web Design Testing is Less Important Than You Think

When it comes to conversion rate optimization and website testing, marketers always seem to get fixated on design testing. We love to talk about button placement, color choice, mobile optimization, nav bar design and a hundred other design elements that affect your user experience. And, for a long time, web design testing was a big deal. […]

by Trevor Anderson

The Biggest Marketing Mistake of 2020? Not Using End-to-End Tracking…

By most measurements, Christopher Columbus’s first visit to the Americas was a huge waste of money. He didn’t find a route to the Orient, returned with next-to-no gold or spices and lost his largest ship—the Santa Maria—off the coast of Haiti. However…he did come back with something important: a map. You see, the first time […]

by Aden Andrus

It’s Time to Whip Your Google Ads Account into Shape!

Is your Google Ads account the online advertising equivalent of a couch potato? If it is, don’t worry, you’re not alone. After auditing thousands of Google Ads accounts, one thing’s become clear: most Google Ads accounts are fat, lazy and useless. In fact, if your account is like most of the accounts in our audits, […]

by Aden Andrus

How Much Money Are You Wasting on Bad Paid Search Advertising?

You know you’re wasting money on bad paid search advertising. Your campaigns might even profitable, but you still know that they could be doing better. Something just feels a little off, a quiet nagging that just won’t go away. There’s something wrong in your paid search account. If you’re like most advertisers, you probably can’t even put […]

by Aden Andrus

3 Questions to Ask Yourself Before Redesigning Your Website

So, you’re thinking about redesigning your website. Maybe your design is old and outdated. Maybe you’re not getting the sales or conversions you want. Maybe you’re just tired of the way your site looks and you’re ready for something new. Fortunately, you had the forethought to read this article before you tackle the huge task […]

by Trevor Anderson

2019’s Biggest Google Ads Updates and What They Mean to You

Welcome to 2020! Last year was a big year for a lot of reasons, and Google Ads was certainly one of them. Google released a ton of new features and options and updated their platform in a variety of ways. In fact, there were so many changes that if you weren’t paying close attention, you […]

by Aden Andrus

7 Keys to An Effective Facebook Ad Strategy

If you’re doing it right, an enormous amount of thought goes into planning, creating, and executing your Facebook Ad campaigns. There are so many steps to consider, and for those unfamiliar with the system, it can be so overwhelming you lose sight of what’s happening. In order to succeed with Facebook Ads, you need to […]

by Ana Gotter

How to Improve Email Deliverability and Increase ROI 5x

Email marketing is one of the most profitable channels in the marketing world. No matter how often people claim email to be dead, it keeps rising like a phoenix from its ashes with ROI that seems more alive than any other channel out there. However, many businesses leave money on the table by following quick-fix […]

by Melanie Balke

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