On the Blog

5 Tips for Making the Most of Call-Only Ads on Google

Google Ads is an incredible ad system, and it’s most commonly used to show your campaign to relevant members of your target audience. The typical goal is to try to get them to click to your site and then hopefully take an action like making a purchase or filling out a lead form. Sometimes, though, […]

by Ana Gotter

Why You Should Consider Hiring an Email Marketing Agency

Email marketing is a great way to get the most out of your online marketing efforts. It’s been an effective way to build relationships, drive leads and sales and maximize the profitability of your marketing campaigns for over 40 years. And, with an average ROI of 38x, it’s pretty hard to beat. However, creating an […]

by Aden Andrus

How to Improve Your Abandoned Cart Email Results

Neglecting to re-engage users with abandoned carts is a massive source of lost income for plenty of businesses. The average cart abandonment rate currently hovers around 76%, which means that three out of every four users who are high-intent enough to add your products to their cart will fail to complete the checkout process for […]

by Ana Gotter

Why You Need to Start Testing Your Ad Copy Today

Testing your ad copy. Ugh. If you’re like most people, the very thought of coming up with new ad copy for your paid search or paid social ads can feel overwhelming. It can be hard enough to come up with one set of ad copy for each ad, let alone two, three, four or more […]

by Aden Andrus

Ecommerce Marketing Tips: 9 Ways to Get More Sales

You want more sales. I get that. All ecommerce companies, with few exceptions, are actively looking to increase more sales. What if I told you that there were strategies that you could use to not only get more sales, but also to drive more sales with higher average order values and high-quality sales that are […]

by Ana Gotter

Get More Out of Your Customers: Increasing Customer Lifetime Value

In business, there’s a temptation to get fixated on driving new sales. You can’t guarantee how often or how long a new customer will buy from you, so it’s easy to fall into the trap of building your campaigns around first-time sales. There’s nothing technically wrong with that approach, but it does have some significant […]

by Aden Andrus

How to Run a Limited-Time Offer on Facebook Ads

Offers are a great way to entice users to purchase. If you’re sitting firmly on the fence about making a purchase, then freebies, discounts, and coupon codes can give you the shove you need to get off the fence and pull out that credit card. Facebook Offers are naturally a powerful tool that you can […]

by Ana Gotter

5 Easy Ways to Get More Upsales

Upsales are one of the easiest ways to increase your average order value and overall profitability. After all, who’s easier to sell to? Someone who is already about to buy? (and/or an existing customer). Or someone who’s still trying to decide whether or not they want to buy? The fact of the matter is, it’s […]

by Aden Andrus

How to Turn Your Company’s Prospects Into Customers with CRM Tech

For businesses that are trying to drive leads with online marketing, one of the biggest challenges is connecting all of the dots between your marketing campaigns, leads and actual sales. Fortunately, you don’t have to do it on your own. There are a variety of customer relationship management (CRM) tools out there that can help […]

by Hugo Morris

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