On the Blog

What Every HVAC Company Needs to Do On Google in 2020

Those who work at HVAC companies aren’t strangers to hard work. Their jobs often require lifting and managing extremely heavy loads, getting into uncomfortable spaces in hot weather, and cleaning dirty equipment. While the actual labor of HVAC repair, installation, and maintenance is essential, companies also need to remember that it’s important to maintain their […]

by Ana Gotter

7 Signs That It’s Time to Look for a New PPC Agency

At their best, PPC agencies are a great way to help your brand reach new audiences, drive conversions, and scale using a combination of expertise, specialized software, and a heck of a lot of data. At their worst (and, frankly, their most mediocre), PPC agencies suck up a lot of money, create weak campaigns that […]

by Ana Gotter

5 Ways to Leverage Video Content in Your Paid Strategy

Here at Disruptive, we love video content. It’s great for organic marketing, sharing video content on social media, our websites, and even increasingly in emails. It should also be leveraged regularly in paid campaigns, too. There are some incredibly strong benefits that video content offers when it comes to paid advertising, including the following: You […]

by Ana Gotter

Why is PPC Management So Hard?

Pay-per-click (PPC) campaigns are a potential goldmine. The idea is simple: You bid on certain placements (whether those placements are certain audiences or for certain keywords), and if you “win,” you’ll have your ad shown to relevant users. If they like the ad they click, and they’ll hopefully purchase. The idea is simple. The execution, […]

by Ana Gotter

Why Web Design Testing is Less Important Than You Think

When it comes to conversion rate optimization and website testing, marketers always seem to get fixated on design testing. We love to talk about button placement, color choice, mobile optimization, nav bar design and a hundred other design elements that affect your user experience. And, for a long time, web design testing was a big deal. […]

by Trevor Anderson

The Biggest Marketing Mistake of 2020? Not Using End-to-End Tracking…

By most measurements, Christopher Columbus’s first visit to the Americas was a huge waste of money. He didn’t find a route to the Orient, returned with next-to-no gold or spices and lost his largest ship—the Santa Maria—off the coast of Haiti. However…he did come back with something important: a map. You see, the first time […]

by Aden Andrus

It’s Time to Whip Your Google Ads Account into Shape!

Is your Google Ads account the online advertising equivalent of a couch potato? If it is, don’t worry, you’re not alone. After auditing thousands of Google Ads accounts, one thing’s become clear: most Google Ads accounts are fat, lazy and useless. In fact, if your account is like most of the accounts in our audits, […]

by Aden Andrus

How Much Money Are You Wasting on Bad Paid Search Advertising?

You know you’re wasting money on bad paid search advertising. Your campaigns might even profitable, but you still know that they could be doing better. Something just feels a little off, a quiet nagging that just won’t go away. There’s something wrong in your paid search account. If you’re like most advertisers, you probably can’t even put […]

by Aden Andrus

3 Questions to Ask Yourself Before Redesigning Your Website

So, you’re thinking about redesigning your website. Maybe your design is old and outdated. Maybe you’re not getting the sales or conversions you want. Maybe you’re just tired of the way your site looks and you’re ready for something new. Fortunately, you had the forethought to read this article before you tackle the huge task […]

by Trevor Anderson

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