On the Blog

What is ROAS? How to Calculate Return on Ad Spend

If ROI is a metric that gets your engine revving, wait till you learn about ROAS! Return on ad spend (ROAS) is a type of return on investment (ROI) that serves as an essential indicator of the success of your marketing and advertising expenses. In the simplest terms, it tells you the payout on your […]

by Aden Andrus

The Top Google Ads Strategies for Ecommerce in 2020

Google Ads can work for businesses of all shapes and sizes. It doesn’t matter whether you just launched your company or have been around for ages, or what industry you’re in—Google Ads can most likely benefit you. If you want to see those benefits, though, you’ll need to leverage strategies that were chosen and developed […]

by Ana Gotter

5 Google Ads Automated Bidding Myths You Don’t Want to Fall For

Automation is an appealing thing, especially for marketers who have a ton of tasks on their plate when they’re trying to manage a large number of ad campaigns across multiple platforms. The thought of creating campaigns that are in part (or in whole) “set in and forget it” is an undeniably tempting one. Google Ads’ […]

by Ana Gotter

Why You Aren’t Getting the Facebook Ads Results You Need

There are plenty of stories online that talk about the incredible results you can get from Facebook Ads. Facebook has plenty of them on their site, citing case study after case study that shows boosts in brand lift awareness, purchase orders, ROI, and more. These stories make it all the more disappointing when you’ve invested […]

by Ana Gotter

How to Nurture Leads When You Don’t Have the Bandwidth

We all know the importance of lead generation. Plenty of businesses invest hundreds or thousands (if not hundreds of thousands) of dollars into trying to identify, reach, and attract new potential leads so that they can hopefully nurture them into customers. This is all crucial, of course, to expand your client base, avoid the stagnation […]

by Ana Gotter

What Every HVAC Company Needs to Do On Google in 2020

Those who work at HVAC companies aren’t strangers to hard work. Their jobs often require lifting and managing extremely heavy loads, getting into uncomfortable spaces in hot weather, and cleaning dirty equipment. While the actual labor of HVAC repair, installation, and maintenance is essential, companies also need to remember that it’s important to maintain their […]

by Ana Gotter

7 Signs That It’s Time to Look for a New PPC Agency

At their best, PPC agencies are a great way to help your brand reach new audiences, drive conversions, and scale using a combination of expertise, specialized software, and a heck of a lot of data. At their worst (and, frankly, their most mediocre), PPC agencies suck up a lot of money, create weak campaigns that […]

by Ana Gotter

5 Ways to Leverage Video Content in Your Paid Strategy

Here at Disruptive, we love video content. It’s great for organic marketing, sharing video content on social media, our websites, and even increasingly in emails. It should also be leveraged regularly in paid campaigns, too. There are some incredibly strong benefits that video content offers when it comes to paid advertising, including the following: You […]

by Ana Gotter

Why is PPC Management So Hard?

Pay-per-click (PPC) campaigns are a potential goldmine. The idea is simple: You bid on certain placements (whether those placements are certain audiences or for certain keywords), and if you “win,” you’ll have your ad shown to relevant users. If they like the ad they click, and they’ll hopefully purchase. The idea is simple. The execution, […]

by Ana Gotter

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