On the Blog

2019’s Biggest Google Ads Updates and What They Mean to You

Welcome to 2020! Last year was a big year for a lot of reasons, and Google Ads was certainly one of them. Google released a ton of new features and options and updated their platform in a variety of ways. In fact, there were so many changes that if you weren’t paying close attention, you […]

by Aden Andrus

7 Keys to An Effective Facebook Ad Strategy

If you’re doing it right, an enormous amount of thought goes into planning, creating, and executing your Facebook Ad campaigns. There are so many steps to consider, and for those unfamiliar with the system, it can be so overwhelming you lose sight of what’s happening. In order to succeed with Facebook Ads, you need to […]

by Ana Gotter

How to Improve Email Deliverability and Increase ROI 5x

Email marketing is one of the most profitable channels in the marketing world. No matter how often people claim email to be dead, it keeps rising like a phoenix from its ashes with ROI that seems more alive than any other channel out there. However, many businesses leave money on the table by following quick-fix […]

by Melanie Balke

5 Tips for Making the Most of Call-Only Ads on Google

Google Ads is an incredible ad system, and it’s most commonly used to show your campaign to relevant members of your target audience. The typical goal is to try to get them to click to your site and then hopefully take an action like making a purchase or filling out a lead form. Sometimes, though, […]

by Ana Gotter

Why You Should Consider Hiring an Email Marketing Agency

Email marketing is a great way to get the most out of your online marketing efforts. It’s been an effective way to build relationships, drive leads and sales and maximize the profitability of your marketing campaigns for over 40 years. And, with an average ROI of 38x, it’s pretty hard to beat. However, creating an […]

by Aden Andrus

How to Improve Your Abandoned Cart Email Results

Neglecting to re-engage users with abandoned carts is a massive source of lost income for plenty of businesses. The average cart abandonment rate currently hovers around 76%, which means that three out of every four users who are high-intent enough to add your products to their cart will fail to complete the checkout process for […]

by Ana Gotter

Why You Need to Start Testing Your Ad Copy Today

Testing your ad copy. Ugh. If you’re like most people, the very thought of coming up with new ad copy for your paid search or paid social ads can feel overwhelming. It can be hard enough to come up with one set of ad copy for each ad, let alone two, three, four or more […]

by Aden Andrus

Ecommerce Marketing Tips: 9 Ways to Get More Sales

You want more sales. I get that. All ecommerce companies, with few exceptions, are actively looking to increase more sales. What if I told you that there were strategies that you could use to not only get more sales, but also to drive more sales with higher average order values and high-quality sales that are […]

by Ana Gotter

Get More Out of Your Customers: Increasing Customer Lifetime Value

In business, there’s a temptation to get fixated on driving new sales. You can’t guarantee how often or how long a new customer will buy from you, so it’s easy to fall into the trap of building your campaigns around first-time sales. There’s nothing technically wrong with that approach, but it does have some significant […]

by Aden Andrus

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