On the Blog

How to Improve Your Ad-Landing Page Message Match

Whether you’re running ads on Google, Facebook, Twitter, Pinterest or somewhere else, the success or failure of your online advertising depends largely on your ability to put the right message in front of the right people at the right time. However, it doesn’t stop there. Your advertising message sets certain expectations and if there isn’t […]

by Aden Andrus

Scaling Affordably: How to Balance Target Acquisition Cost With Your Growth Goals

Whether you want to grow your business to have a larger client base for more stability or you want to create a startup that becomes an empire, scaling is a priority for many businesses at some point in time. Scaling isn’t always cheap, especially when owners and advertisers adopt the mindset of “well, acquisition costs […]

by Ana Gotter

Make the Most Out of Your Facebook Dynamic Retargeting Campaigns

There’s a very big and very common misconception I see when it comes to Facebook Ads, where plenty of brands and advertisers believe that all you need is one good ad to drive immediate sales. Can that happen? Of course. But you’ll never see your full selling potential—let alone your full ROAS—on a single campaign. […]

by Ana Gotter

10 Easy Landing Page Design Tweaks That Increase Conversions

If you’re marketing online, odds are that you’re sending traffic to a landing page. It might your home page, a services page, a product page or a page you specifically created using a landing page builder, but you’re sending your traffic somewhere. The best landing pages, though, are specifically designed with your target audience in mind. […]

by Aden Andrus

10 Creative Ways to Use Google Ads Remarketing Lists

Remarketing campaigns are some of the most profitable campaigns you can run on Google Ads. They allow you to personalize—a trend needed for 2020 and beyond—and connect with a people who are already familiar with your brand and products, whether they’ve purchased from you or interacted with you in some other way online. These campaigns […]

by Cydney Hatch

15 Ways to Build a Great Email Marketing List

With an average return of $38 for every $1 invested, a well-designed email marketing strategy can be one of the most effective and powerful tools in your online marketing arsenal. But, to get access to all of that goodness, you have to have a great email marketing list. Unfortunately, like all marketing, email marketing is […]

by Aden Andrus

6 New YouTube Ads Features to Try Next Year

Plenty of brands already know about the incredible advantages connected to YouTube Ads, including the fact that mobile ads receive viewer attention around 83% of the time, which is significant. They’ve been proven to drive brand awareness, increase brand recall, and boost sales. In order to get results, though, you need to always be at […]

by Ana Gotter

Email Marketing Metrics: What Should You Be Tracking?

A lot goes into creating, running and managing an effective email marketing strategy. There are subscriber lists to build and segment, drip campaigns to build out, content to create and countless other little things to take care of. But how do you know if all of that work is actually paying off? This is where […]

by Aden Andrus

Social Media Marketing for B2B Businesses: Don’t Be Late to the Party

Hate to break it to you, but B2B across the board kind of sucks at this whole social media thing… Whether its just not connecting the dots on how to make their services/products sexy online to not understanding how to use the platforms, B2B has always kind of suffered. Many times, social media is often […]

by Cydney Hatch

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