On the Blog

Email Marketing Metrics: What Should You Be Tracking?

A lot goes into creating, running and managing an effective email marketing strategy. There are subscriber lists to build and segment, drip campaigns to build out, content to create and countless other little things to take care of. But how do you know if all of that work is actually paying off? This is where […]

by Aden Andrus

Social Media Marketing for B2B Businesses: Don’t Be Late to the Party

Hate to break it to you, but B2B across the board kind of sucks at this whole social media thing… Whether its just not connecting the dots on how to make their services/products sexy online to not understanding how to use the platforms, B2B has always kind of suffered. Many times, social media is often […]

by Cydney Hatch

Are You Using the Right Facebook Bidding Strategy?

As a business, you know the importance of ads showing up on Facebook at the right time and at the right places…hence the importance of an effective Facebook bidding strategy, but what do you do when you are not where you want to be? We know that Facebook ad bidding contributes to how and how […]

by Cydney Hatch

Gain Confidence In Influencer Marketing: Understanding Organic or Paid

As a business, you don’t need to be investing your marketing budget into the likeliness of Kardashians to make influencer marketing work. Believe it or not, a new generation of influencers and “micro-influencers” are proving that the trend is here to stay and people who used to be enticed by TV and roadside ads, now follow […]

by Cydney Hatch

Last-Minute Black Friday Marketing: A Survivor’s Guide

So, you waited too long, didn’t you? You didn’t make planning out your marketing strategy for Black Friday/Cyber Monday a priority and now you’re running out of time. Or, maybe you just recently started your ecommerce business and amidst all the scramble, you didn’t have a chance to put a solid BFCM strategy in place. Regardless […]

by Aden Andrus

5 Ways to Get More Out of Your Google Analytics Data

Google Analytics is one of the most valuable marketing tools in your marketing tool chest. I know that’s a big swing and a big statement, but I firmly believe that it’s true. When I’m working with clients on troubleshooting their sites, their content, or even their ad campaigns, their Google Analytics is one of the […]

by Ana Gotter

Should You Be Investing in Email Marketing? Statistics for 2020

Email marketing is old news, right? I mean, it’s been around since the seventies, so in today’s rapidly evolving digital marketing landscape, surely this relic isn’t relevant anymore. While that’s what many marketers and business owners believe, they couldn’t be more wrong. Email marketing is still alive and thriving. Though it’s certainly true that email […]

by Aden Andrus

What Should Your Google Ads Budget Be Next Year?

As the year draws to a close, most companies are hard at work trying to make the most of the holiday shopping season…and put together their Google Ads budget for next year. And it’s not surprising, despite the success of Facebook Ads, Google still accounts for over 30% of all digital ad spend. But how […]

by Aden Andrus

Are You Focused on the Right PPC Metrics?

With the new year right around the corner, most businesses are taking a hard look at their PPC metrics, trying to put together a good budget for next year and figure out what’s working and what isn’t. With all of this focus on data, however, there’s an important question that you need to ask yourself: […]

by Aden Andrus

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