On the Blog

9 Email Marketing Tactics to Try in 2020

With 2020 just around the corner, it’s time to start thinking about how to make the most of your online marketing. Possibly one of the easiest ways to do that is through email marketing. Now, email marketing is great for a lot of reasons, but many businesses struggle to get the performance they need out […]

by Aden Andrus

How to Get More Out of Google Shopping with 6 Easy Tips

Google Ads is an incredibly powerful PPC system with so many different placements and ad types to choose from, one of which is Google Shopping. Google Shopping is a powerful platform that combines the Merchant Center (which houses your product feeds) with Google Ads (where you actually manage your campaigns), allowing you to pay to […]

by Ana Gotter

Should You Hire a PPC Agency?

PPC advertising is hard. Even when it’s working, it’s still hard. You have to put in countless hours optimizing your ads, bids, campaigns, landing pages and website. Inevitably, at some point in every marketer, marketing director and business owner’s career, there comes a point where everyone asks themselves, “Isn’t there an easier way to manage […]

by Aden Andrus

7 Things to Try in Your Dental PPC Campaigns

Marketing for dentists can be insanely competitive, especially because there are typically an abundance of offices in most cities. I know that driving from my house to my high school, I used to pass three different dentists’ offices on a fifteen-minute drive, and there were plenty more right outside of that direct path. When the […]

by Ana Gotter

Does Facebook Work For Law Firm Advertising? A Cold Case Cracked!

In the world of social media marketing, law firms probably feel like the “wallflower” at the dance where businesses like cutting edge restaurants and apparel lines are the ones getting all the “dances” on Instagram and Facebook. I mean, most law firms are nothing like Jack McCoy’s on Law & Order. Most lawyers spend their […]

by Cydney Hatch

20-Minute PPC Audit: 4 Easy Places to Save Money

If you’re looking for ways to save money (or make more) in your Google Ads account, it’s never a bad idea to do a quick PPC audit. Now, a good, in-depth audit can take hours (or specialized software), but if you’re not quite ready to hire an agency like Disruptive to audit your account, there […]

by Aden Andrus

12 Reasons Why Your Instagram Ads Aren’t Working: A No “Bull” Guide

Raise your hand if you have ever felt personally victimized by Instagram, or should I clarify…the contemptible Instagram Algorithm… Well, between the changes with the algorithm and increased business traffic on the platform, it might seem as though nothing is working and you are just a sitting duck hoping customers convert. Since this is a […]

by Cydney Hatch

Is Your Target Cost-Per-Lead Realistic?

If you’re trying to drive leads for your business online, there’s one marketing metric that you live and die by: cost-per-lead. Now, if you’re good at your job, you know that ultimately your most important metric is your cost-per-sale or cost-per-acquisition, but more often than not, that’s directly related to your cost-per-lead (CPL). And, since […]

by Aden Andrus

8 PPC Mistakes Companies Make When Running B2B Campaigns

Pay-per-click (PPC) advertising is one of the most popular methods of marketing online, allowing brands to leverage ad spend and bids to connect with their target audience on a massive scale. B2B businesses are able to use these campaigns to run hyper-targeted, niche campaigns that are designed to establish brand awareness, position yourself as a […]

by Ana Gotter

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