On the Blog

How to Figure Out Your Customer Journey

What do your customers experience when they interact with your business? If you haven’t taken time to consider your customer journey, you may already be behind the competition. Customer experience planning is a huge part of running any business and mapping your customer’s desired journey is a great way to stay on track. Fortunately, if […]

by Ana Gotter

5 New Google Display Network Features to Try in 2020

With 2020 just around the corner, it’s time to start planning out your marketing strategy for next year. Paid search, email marketing, Facebook and Instagram Ads…you’ve probably got a lot on your mind, but this coming year, one additional thing you may want to consider is the Google Display Network. Now, I know, advertising on […]

by Aden Andrus

Do Email Blast Campaigns Actually Work?

Back in the early days of email marketing, email blast campaigns—indiscriminate marketing emails sent to anyone and everyone—were all the rage. Email blasts had a huge ROI and were a great way to get value out of your subscriber list. But do they still work? In the early days of any new marketing channel, almost […]

by Aden Andrus

How to Improve Your Ad-Landing Page Message Match

Whether you’re running ads on Google, Facebook, Twitter, Pinterest or somewhere else, the success or failure of your online advertising depends largely on your ability to put the right message in front of the right people at the right time. However, it doesn’t stop there. Your advertising message sets certain expectations and if there isn’t […]

by Aden Andrus

Scaling Affordably: How to Balance Target Acquisition Cost With Your Growth Goals

Whether you want to grow your business to have a larger client base for more stability or you want to create a startup that becomes an empire, scaling is a priority for many businesses at some point in time. Scaling isn’t always cheap, especially when owners and advertisers adopt the mindset of “well, acquisition costs […]

by Ana Gotter

Make the Most Out of Your Facebook Dynamic Retargeting Campaigns

There’s a very big and very common misconception I see when it comes to Facebook Ads, where plenty of brands and advertisers believe that all you need is one good ad to drive immediate sales. Can that happen? Of course. But you’ll never see your full selling potential—let alone your full ROAS—on a single campaign. […]

by Ana Gotter

10 Easy Landing Page Design Tweaks That Increase Conversions

If you’re marketing online, odds are that you’re sending traffic to a landing page. It might your home page, a services page, a product page or a page you specifically created using a landing page builder, but you’re sending your traffic somewhere. The best landing pages, though, are specifically designed with your target audience in mind. […]

by Aden Andrus

10 Creative Ways to Use Google Ads Remarketing Lists

Remarketing campaigns are some of the most profitable campaigns you can run on Google Ads. They allow you to personalize—a trend needed for 2020 and beyond—and connect with a people who are already familiar with your brand and products, whether they’ve purchased from you or interacted with you in some other way online. These campaigns […]

by Cydney Hatch

15 Ways to Build a Great Email Marketing List

With an average return of $38 for every $1 invested, a well-designed email marketing strategy can be one of the most effective and powerful tools in your online marketing arsenal. But, to get access to all of that goodness, you have to have a great email marketing list. Unfortunately, like all marketing, email marketing is […]

by Aden Andrus

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