On the Blog

Is Your Target Cost-Per-Lead Realistic?

If you’re trying to drive leads for your business online, there’s one marketing metric that you live and die by: cost-per-lead. Now, if you’re good at your job, you know that ultimately your most important metric is your cost-per-sale or cost-per-acquisition, but more often than not, that’s directly related to your cost-per-lead (CPL). And, since […]

by Aden Andrus

8 PPC Mistakes Companies Make When Running B2B Campaigns

Pay-per-click (PPC) advertising is one of the most popular methods of marketing online, allowing brands to leverage ad spend and bids to connect with their target audience on a massive scale. B2B businesses are able to use these campaigns to run hyper-targeted, niche campaigns that are designed to establish brand awareness, position yourself as a […]

by Ana Gotter

Do You Need to Start Running Display Ads?

When you are looking to get your business out and about amongst your target audience you probably wish there was a way to digitally shout from the rooftops and display big banners across the city, right? I mean, to get your business buzzing, you need to grab attention and get people exposed to your brand. […]

by Cydney Hatch

How Much Money is Your Crappy Website Design Wasting?

Creating a solid website design takes work—a lot of it. Whether you built your own site or hired someone to help you, anyone who’s ever gone through the website design process knows just how hard it can be to get a decent website design up and running. So what do most of us do? We […]

by Aden Andrus

7 Google Ads Keyword Bidding Tips You Need to Try

Let’s talk bidding. Google’s search ads revolve around keywords that you (the advertiser!) choose in order to trigger placements of your campaigns in relevant searches. This is how Google is able to serve relevant ads to users who are trying to do research and find content, brands, products, and services like yours. It’s extremely important, […]

by Ana Gotter

Why Everyone Hates Pop-Up Ads (and What You Can Do About It)

If there’s one type of online marketing that seems to produce universal frustration and outrage, it’s pop-up ads. We all hate them. In fact, everyone hates them so much that Ethan Zuckerman—the man who invented them back in the 90’s—has publicly apologized. So why, then, do marketers still use them? Whether it’s Zuckerman’s loathsome windowed […]

by Aden Andrus

5 Ways to Spend Less Time in Google Ads Manager

If you’ve ever spent any time working in the Google Ads Manager, you’ve probably come face-to-face with a cold reality: Google Ads isn’t nearly as easy or intuitive as Google makes it out to be. To make matters worse, keeping your Google Ads Manager account in tip-top shape takes a lot of ongoing time and […]

by Aden Andrus

What Horrors Lie in Your Google AdWords Account?

Does opening your Google AdWords account ever fill you with dread? You’re not sure what you’re about to see, but you know that something has gone terribly, horribly wrong. If so, you’re not alone. Run a Google AdWords account for long enough, and you’re sure to discover that strange, inexplicable things happen while your back […]

by Aden Andrus

Make Your Black Friday Ecommerce Sales Boom with Facebook Ads

By now, you’ve probably noticed that stores—as savage as it is—are already rolling out 2019 Christmas and Black Friday promotions. (Ahem…Bath and Body Works) Every year, businesses are creeping their holiday promotions earlier and earlier and what once was an intrusion of Thanksgiving, is now happening to Halloween. As crazy as this is, if you […]

by Cydney Hatch

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