On the Blog

Last-Minute Black Friday Marketing: A Survivor’s Guide

So, you waited too long, didn’t you? You didn’t make planning out your marketing strategy for Black Friday/Cyber Monday a priority and now you’re running out of time. Or, maybe you just recently started your ecommerce business and amidst all the scramble, you didn’t have a chance to put a solid BFCM strategy in place. Regardless […]

by Aden Andrus

5 Ways to Get More Out of Your Google Analytics Data

Google Analytics is one of the most valuable marketing tools in your marketing tool chest. I know that’s a big swing and a big statement, but I firmly believe that it’s true. When I’m working with clients on troubleshooting their sites, their content, or even their ad campaigns, their Google Analytics is one of the […]

by Ana Gotter

Should You Be Investing in Email Marketing? Statistics for 2020

Email marketing is old news, right? I mean, it’s been around since the seventies, so in today’s rapidly evolving digital marketing landscape, surely this relic isn’t relevant anymore. While that’s what many marketers and business owners believe, they couldn’t be more wrong. Email marketing is still alive and thriving. Though it’s certainly true that email […]

by Aden Andrus

What Should Your Google Ads Budget Be Next Year?

As the year draws to a close, most companies are hard at work trying to make the most of the holiday shopping season…and put together their Google Ads budget for next year. And it’s not surprising, despite the success of Facebook Ads, Google still accounts for over 30% of all digital ad spend. But how […]

by Aden Andrus

Are You Focused on the Right PPC Metrics?

With the new year right around the corner, most businesses are taking a hard look at their PPC metrics, trying to put together a good budget for next year and figure out what’s working and what isn’t. With all of this focus on data, however, there’s an important question that you need to ask yourself: […]

by Aden Andrus

9 Email Marketing Tactics to Try in 2020

With 2020 just around the corner, it’s time to start thinking about how to make the most of your online marketing. Possibly one of the easiest ways to do that is through email marketing. Now, email marketing is great for a lot of reasons, but many businesses struggle to get the performance they need out […]

by Aden Andrus

How to Get More Out of Google Shopping with 6 Easy Tips

Google Ads is an incredibly powerful PPC system with so many different placements and ad types to choose from, one of which is Google Shopping. Google Shopping is a powerful platform that combines the Merchant Center (which houses your product feeds) with Google Ads (where you actually manage your campaigns), allowing you to pay to […]

by Ana Gotter

Should You Hire a PPC Agency?

PPC advertising is hard. Even when it’s working, it’s still hard. You have to put in countless hours optimizing your ads, bids, campaigns, landing pages and website. Inevitably, at some point in every marketer, marketing director and business owner’s career, there comes a point where everyone asks themselves, “Isn’t there an easier way to manage […]

by Aden Andrus

7 Things to Try in Your Dental PPC Campaigns

Marketing for dentists can be insanely competitive, especially because there are typically an abundance of offices in most cities. I know that driving from my house to my high school, I used to pass three different dentists’ offices on a fifteen-minute drive, and there were plenty more right outside of that direct path. When the […]

by Ana Gotter

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