On the Blog

7 Google Ads Keyword Bidding Tips You Need to Try

Let’s talk bidding. Google’s search ads revolve around keywords that you (the advertiser!) choose in order to trigger placements of your campaigns in relevant searches. This is how Google is able to serve relevant ads to users who are trying to do research and find content, brands, products, and services like yours. It’s extremely important, […]

by Ana Gotter

Why Everyone Hates Pop-Up Ads (and What You Can Do About It)

If there’s one type of online marketing that seems to produce universal frustration and outrage, it’s pop-up ads. We all hate them. In fact, everyone hates them so much that Ethan Zuckerman—the man who invented them back in the 90’s—has publicly apologized. So why, then, do marketers still use them? Whether it’s Zuckerman’s loathsome windowed […]

by Aden Andrus

5 Ways to Spend Less Time in Google Ads Manager

If you’ve ever spent any time working in the Google Ads Manager, you’ve probably come face-to-face with a cold reality: Google Ads isn’t nearly as easy or intuitive as Google makes it out to be. To make matters worse, keeping your Google Ads Manager account in tip-top shape takes a lot of ongoing time and […]

by Aden Andrus

What Horrors Lie in Your Google AdWords Account?

Does opening your Google AdWords account ever fill you with dread? You’re not sure what you’re about to see, but you know that something has gone terribly, horribly wrong. If so, you’re not alone. Run a Google AdWords account for long enough, and you’re sure to discover that strange, inexplicable things happen while your back […]

by Aden Andrus

Make Your Black Friday Ecommerce Sales Boom with Facebook Ads

By now, you’ve probably noticed that stores—as savage as it is—are already rolling out 2019 Christmas and Black Friday promotions. (Ahem…Bath and Body Works) Every year, businesses are creeping their holiday promotions earlier and earlier and what once was an intrusion of Thanksgiving, is now happening to Halloween. As crazy as this is, if you […]

by Cydney Hatch

What Should Your Facebook Ads Budget Be Next Year? [CALCULATOR]

With the end of the year rapidly approaching, most businesses are actively trying to figure out next year’s marketing strategy. And, with Facebook Ads accounting for around 20% of all digital ad spend, odds are that picking the right Facebook Ads budget is a big part of that discussion. But how do you pick the […]

by Aden Andrus

Google Ads vs Facebook Ads: Which is Right For You?

There are so many choices that marketers have to make before they even dive fully into strategy development and execution, and one of those choices is deciding what marketing mix they want to go with. This determines which platforms they’ll be using, and allows them to start breaking down their marketing budget into categories like […]

by Ana Gotter

The 7 Pillars of Successful Facebook Marketing

When you think of social media marketing, the first thing that likely pops into your head is Facebook marketing. Facebook was the platform that really revolutionized social media marketing as we know it, and it’s still the platform that encompasses so much of what we expect social media to be (privacy issues aside, of course). […]

by Ana Gotter

How to Write Compelling Website Content That People Love

Website content is what makes your website work. Although elements like your site design, theme or user experience are very important, none of those elements really work if the actual content of your site isn’t very compelling. But how do you write compelling website content? Well, the obvious answer is to hire someone who’s good […]

by Aden Andrus

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