On the Blog

Understanding Marketing Mix: How to Use the 4 P’s in an Online World

The term “marketing mix” has been around since the Mad Men era of marketing and sales. The idea of “putting the right product, in the right place, at the right price, at the right time” has been a staple of marketing theory for decades. But do these concepts still apply? Back in the 1960s, the […]

by Aden Andrus

Marketing Analytics: A Quick Guide for Real Success

There is an old saying that says, “if it ain’t broke, don’t fix it.” While this statement can be true for a lot of scenarios you find in life, when it comes to marketing success and failure, assumptions are not enough. You need to know exactly what is working and why at all times so […]

by Cydney Hatch

How to Create the Right Facebook Audience for Your Ads

One of the key parts of a successful Facebook Ads campaign is targeting the right Facebook audience. No matter how good your ads are, if you’re targeting the wrong people with them, you won’t get the results you’re looking for. So how do you create the ideal Facebook audience? To be honest, the perfect Facebook […]

by Aden Andrus

What is a Marketing Funnel and Why Do I Need One?

Buyer behavior has changed over the past two decades, evolving to adapt with the new tools and resources available to us. One of the biggest changes that we’ve seen is an increase in research, which is a natural reaction to the information and sheer number of options we have thanks to the accessibility of both […]

by Ana Gotter

A Simple Guide to Identifying Your Niche Market

If you’re trying to build a business, finding the right niche market can be the difference between success and failure. As a new (or even relatively new) business, it can be hard to compete with big businesses like Amazon, Wal-Mart or even your local grocery store. But you can do something they can’t. Big businesses […]

by Aden Andrus

Be Irreclickable: A Guide for an Irresistible Call to Action

ATTENTION: If You Read To The End Of This Blog Post, You Will Get $1,000! Oh, if only that were true! I mean, we all did not mix up our intentions with that call to action, right? We wanted $1,000 so we read to the end of the article to get there. It’s an irresistible […]

by Cydney Hatch

Cost-Per-Click (CPC): What is It? Does It Matter?

You can’t talk about pay-per-click (PPC) advertising without discussing cost-per-click (CPC). Whether it’s Google Ads, Facebook Ads, Twitter Ads or any other online advertising platform, cost-per-click is at the heart of PPC advertising. But what is CPC, really? And how big of a role should it play in your marketing decisions? Those are great questions. While […]

by Aden Andrus

4 Effective Organic Online Marketing Channels and How to Succeed With Each

The whole world has gone online, and if you want to connect with your target audience (no matter who they are), that’s where you need to be, too. The concept is simple, right? However, the execution of that concept can be a little more difficult, especially because there are so many different online marketing channels […]

by Ana Gotter

Bid Management for Google Ads: What You Need to Know

Bid management can be one of the trickiest aspects of running a paid search campaign. It’s an intricate balance between the amount you’re willing to pay for a click and how badly you want that click. To be honest, no one’s perfect at it. However, as challenging as bid management can be, it can make […]

by Aden Andrus

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