On the Blog

A Straightforward Guide to Retargeting Ads and How to Use Them

We’re currently living in a world that’s completely oversaturated with marketing. Many of us even see or hear an average of 5,000 ads a day without even registering it, which is almost a little unnerving. It’s not surprising that we’re all starting to tune generic advertising out and only responding to marketing content that really […]

by Ana Gotter

How to Create a Website Testing Strategy That Gets Results

Creating a website is a ton of work. Writing content, choosing images, building a theme, crafting pages, making sure everything looks and works right over and over again…by the time you’re done, you’re ready to be done. Unfortunately, though, no matter how much time, effort and money you put into your site design (or redesign), there’s […]

by Aden Andrus

Instagram Advertising 101: Things to Know and What Actually Works

I will say it time and time again, Instagram is for BUSINESS, not just personal kicks and giggles… Today Instagram has 800 million active users, according to Statista, and since 2013 it has been has been one of the fastest-growing social media platforms! No wonder businesses are trampling over each other to get to Instagram, […]

by Cydney Hatch

Understanding Marketing Mix: How to Use the 4 P’s in an Online World

The term “marketing mix” has been around since the Mad Men era of marketing and sales. The idea of “putting the right product, in the right place, at the right price, at the right time” has been a staple of marketing theory for decades. But do these concepts still apply? Back in the 1960s, the […]

by Aden Andrus

Marketing Analytics: A Quick Guide for Real Success

There is an old saying that says, “if it ain’t broke, don’t fix it.” While this statement can be true for a lot of scenarios you find in life, when it comes to marketing success and failure, assumptions are not enough. You need to know exactly what is working and why at all times so […]

by Cydney Hatch

How to Create the Right Facebook Audience for Your Ads

One of the key parts of a successful Facebook Ads campaign is targeting the right Facebook audience. No matter how good your ads are, if you’re targeting the wrong people with them, you won’t get the results you’re looking for. So how do you create the ideal Facebook audience? To be honest, the perfect Facebook […]

by Aden Andrus

What is a Marketing Funnel and Why Do I Need One?

Buyer behavior has changed over the past two decades, evolving to adapt with the new tools and resources available to us. One of the biggest changes that we’ve seen is an increase in research, which is a natural reaction to the information and sheer number of options we have thanks to the accessibility of both […]

by Ana Gotter

A Simple Guide to Identifying Your Niche Market

If you’re trying to build a business, finding the right niche market can be the difference between success and failure. As a new (or even relatively new) business, it can be hard to compete with big businesses like Amazon, Wal-Mart or even your local grocery store. But you can do something they can’t. Big businesses […]

by Aden Andrus

Be Irreclickable: A Guide for an Irresistible Call to Action

ATTENTION: If You Read To The End Of This Blog Post, You Will Get $1,000! Oh, if only that were true! I mean, we all did not mix up our intentions with that call to action, right? We wanted $1,000 so we read to the end of the article to get there. It’s an irresistible […]

by Cydney Hatch

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