On the Blog

Cost-Per-Click (CPC): What is It? Does It Matter?

You can’t talk about pay-per-click (PPC) advertising without discussing cost-per-click (CPC). Whether it’s Google Ads, Facebook Ads, Twitter Ads or any other online advertising platform, cost-per-click is at the heart of PPC advertising. But what is CPC, really? And how big of a role should it play in your marketing decisions? Those are great questions. While […]

by Aden Andrus

4 Effective Organic Online Marketing Channels and How to Succeed With Each

The whole world has gone online, and if you want to connect with your target audience (no matter who they are), that’s where you need to be, too. The concept is simple, right? However, the execution of that concept can be a little more difficult, especially because there are so many different online marketing channels […]

by Ana Gotter

Bid Management for Google Ads: What You Need to Know

Bid management can be one of the trickiest aspects of running a paid search campaign. It’s an intricate balance between the amount you’re willing to pay for a click and how badly you want that click. To be honest, no one’s perfect at it. However, as challenging as bid management can be, it can make […]

by Aden Andrus

The Disruptive Family: Meet The New Faces

To be successful in modern marketing, marketers need to adopt best practices as well as rethink classic approaches. At Disruptive, as cheesy as it sounds, we live and breathe marketing, so we know what it takes to truly make a difference for businesses in an ever competitive market. We’re enthusiastic and take pride in doing […]

by Cydney Hatch

Gmail Sponsored Promotions: How to Advertise to People in Their Inbox

What makes Gmail Sponsored Promotions so interesting? Well, they give you a ready way to advertise in the one place you know your customers will be: their inbox. According to HubSpot, 99% of consumers check their email daily and more than 50% check their personal email account more than 10 times per day. Conventional email marketing […]

by Aden Andrus

The Ultimate Guide to Landing Page Design

We all know the importance of a first impression, particularly at critical times. It’s why we (hopefully) proofread our resumes and job applications several times over and work to look our best for a first date that we’re excited about. If you’re ever trying to land a big client, there’s a good chance that you […]

by Ana Gotter

A Quick-and-Dirty Guide to Website Speed Optimization

Welcome to the wonderful world of website speed optimization! Odds are, you aren’t here out of idle curiosity, because optimizing your site speed certainly isn’t something most people do for fun. Instead, you’ve probably run into a problem with your site…one that you hope optimizing your website speed will solve. Maybe your bounce rate is […]

by Aden Andrus

How to Make Your Facebook Video Ads Shine: A Comprehensive Guide

Have you ever watched a talent competition show like American Idol, America’s Got Talent or The Voice? If so, you know that within seconds the panel of judges make a judgment call on whether or not a person has enough “star power” to move on. I am sure, as you have watched these shows, you […]

by Cydney Hatch

Everything You Need to Know About A/B Testing

A/B testing is hot topic in online marketing. And honestly, there’s a good reason for that. Without A/B testing, your online marketing will never reach its full potential. At Disruptive, we’ve seen that firsthand with countless clients. With one test, we made a client $70,000 in just two weeks. With another, we produced more than $43,000 […]

by Aden Andrus

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