On the Blog

Google Ads vs Facebook Ads: Which is Right For You?

There are so many choices that marketers have to make before they even dive fully into strategy development and execution, and one of those choices is deciding what marketing mix they want to go with. This determines which platforms they’ll be using, and allows them to start breaking down their marketing budget into categories like […]

by Ana Gotter

The 7 Pillars of Successful Facebook Marketing

When you think of social media marketing, the first thing that likely pops into your head is Facebook marketing. Facebook was the platform that really revolutionized social media marketing as we know it, and it’s still the platform that encompasses so much of what we expect social media to be (privacy issues aside, of course). […]

by Ana Gotter

How to Write Compelling Website Content That People Love

Website content is what makes your website work. Although elements like your site design, theme or user experience are very important, none of those elements really work if the actual content of your site isn’t very compelling. But how do you write compelling website content? Well, the obvious answer is to hire someone who’s good […]

by Aden Andrus

A Straightforward Guide to Retargeting Ads and How to Use Them

We’re currently living in a world that’s completely oversaturated with marketing. Many of us even see or hear an average of 5,000 ads a day without even registering it, which is almost a little unnerving. It’s not surprising that we’re all starting to tune generic advertising out and only responding to marketing content that really […]

by Ana Gotter

How to Create a Website Testing Strategy That Gets Results

Creating a website is a ton of work. Writing content, choosing images, building a theme, crafting pages, making sure everything looks and works right over and over again…by the time you’re done, you’re ready to be done. Unfortunately, though, no matter how much time, effort and money you put into your site design (or redesign), there’s […]

by Aden Andrus

Instagram Advertising 101: Things to Know and What Actually Works

I will say it time and time again, Instagram is for BUSINESS, not just personal kicks and giggles… Today Instagram has 800 million active users, according to Statista, and since 2013 it has been has been one of the fastest-growing social media platforms! No wonder businesses are trampling over each other to get to Instagram, […]

by Cydney Hatch

Understanding Marketing Mix: How to Use the 4 P’s in an Online World

The term “marketing mix” has been around since the Mad Men era of marketing and sales. The idea of “putting the right product, in the right place, at the right price, at the right time” has been a staple of marketing theory for decades. But do these concepts still apply? Back in the 1960s, the […]

by Aden Andrus

Marketing Analytics: A Quick Guide for Real Success

There is an old saying that says, “if it ain’t broke, don’t fix it.” While this statement can be true for a lot of scenarios you find in life, when it comes to marketing success and failure, assumptions are not enough. You need to know exactly what is working and why at all times so […]

by Cydney Hatch

How to Create the Right Facebook Audience for Your Ads

One of the key parts of a successful Facebook Ads campaign is targeting the right Facebook audience. No matter how good your ads are, if you’re targeting the wrong people with them, you won’t get the results you’re looking for. So how do you create the ideal Facebook audience? To be honest, the perfect Facebook […]

by Aden Andrus

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