On the Blog

What is Viral Marketing? Is It a Viable Tactic…or a Trap?

Viral marketing is something of an enigma. We’ve all seen examples of it: Dove’s “Real Beauty Sketches” campaign, the “Squatty Potty” unicorn ad, or heck, even the “Selfies on iPhone X” video. We can all see the results of viral marketing: millions of views, countless likes and shares, media buzz and, most importantly, lots of […]

by Aden Andrus

What is Pay-Per-Click Advertising? Is PPC a Good Investment?

Pay-per-click advertising. Odds are, you’ve probably heard a lot of chatter about it over the years. And now, you’ve decided to see what all the hubbub is about. Maybe you’ve started your own business and you’re trying to get people to visit your site (or brick-and-mortar store). Maybe you run a services company and you’re […]

by Aden Andrus

How to Get On Top of the Google SERP: A Practical Guide

Everyone wants to rank #1 on the Google SERP. And, there’s a good reason for that. Sitting on top of the Google SERP ensures that you’ll get clicks—lots of clicks. More than that, it’s an instant credibility boost in most people’s eyes. After all, if Google thinks your content is #1, it must be really […]

by Ana Gotter

The 5 Most Sales-Effective and Cost-Effective Ad Types in 2019

There will be a point in most business’s lifetimes when they realize that they’re ready to invest in PPC campaigns. For some, this is before they’ve even officially opened their doors, while for others it may be once they’re ready to scale. At whatever point this decision arrives, however, all business owners and marketers will […]

by Ana Gotter

Digital Hide And Seek: Why Your Google Ads Aren’t Showing Up

So, you have your new pay-per-click (PPC) account built out… The keywords are set, the visuals are created and the ad copy is beautifully written and optimized. Everything is ready to rumble, you activate your Google Adwords campaign but then…nothing. Scrambling, you go through your Google Ads account and see no ad spend, no impressions, no clicks…no nothing! For […]

by Cydney Hatch

7 Native Facebook Tools to Help You Optimize Your Ad Campaigns

Facebook Ads are a ton of work. There’s no getting around that. You need to define a target audience, come up with great ideas for segmented campaigns so you can connect with all audience niches and at all stages of the digital sales funnel, generate great strategies, produce strong creatives. And then, you need to […]

by Ana Gotter

12 Email Designs to Inspire Your Next Email Campaign

Believe it or not, email marketing is not dead. In fact, email marketing has grown into one of the most cost-efficient ways to get better engagement and create more revenue for businesses alike! What once was a platform to communicate with others is now a marketing powerhouse that almost every brand uses to promote products […]

by Cydney Hatch

6 Tips for Effective B2B Email Marketing to Increase Sales Quick

When you’re reading most email marketing advice online, you can almost automatically assume that it’s written from a general perspective or exclusively with B2C content in mind. This means that plenty of blog posts covering generic email marketing tips will have some strategies that apply to the B2B sector, but that it can be a […]

by Ana Gotter

Why Aren’t You Paying Attention to Your Post-Click Experience?

When it comes to pay-per-click advertising, it’s easy to get focused on targeting and ad copy…and forget all about your post-click experience. After all, it’s only natural to spend your time trying to improve your traffic. In fact, PPC platforms like Google and Facebook make it so easy to test new bidding strategies and compare […]

by Aden Andrus

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