On the Blog

6 Tips for Effective B2B Email Marketing to Increase Sales Quick

When you’re reading most email marketing advice online, you can almost automatically assume that it’s written from a general perspective or exclusively with B2C content in mind. This means that plenty of blog posts covering generic email marketing tips will have some strategies that apply to the B2B sector, but that it can be a […]

by Ana Gotter

Why Aren’t You Paying Attention to Your Post-Click Experience?

When it comes to pay-per-click advertising, it’s easy to get focused on targeting and ad copy…and forget all about your post-click experience. After all, it’s only natural to spend your time trying to improve your traffic. In fact, PPC platforms like Google and Facebook make it so easy to test new bidding strategies and compare […]

by Aden Andrus

350+ Free Email Marketing Templates to Shape Your Campaigns

In a time when we’re all living in a completely oversaturated, hyper-competitive online environment where so many different things are trying to grab our attention all at once, email marketing can be a bit of a sanctuary for brands. The ability to land directly into a subscriber’s inbox where they’re forced to take an action […]

by Ana Gotter

How to Build Real Social Media Engagement in 2019

Have you ever been to a dinner party where one of the guests was totally into themselves? It might have been painful listening to them drown on about themselves, their home in Malta and how they graduated from Harvard Business School and know the industry in and out… Sound, familiar? We all know someone like […]

by Cydney Hatch

How to Craft an Effective Email Drip Campaign

Email marketing is an incredibly easy, affordable way to get more leads and sales for your business. Newsletters, promotional emails, they’re all great for staying in contact with your email list. But there’s a problem. No matter how good your last email was, if someone signs up today, they’ll never see it. Once your email […]

by Aden Andrus

Email Marketing Best Practices: 12 Easy Tips to Create Better Campaigns

Email is one area in marketing where I’ve noticed that some companies just kind of “phone it in”. They send out basic information like sales announcements, new product information, and operational hours with an almost clinical detachment. The emails are well-written, and they may even choose great images or have interesting points, but the emails […]

by Ana Gotter

5 Great Email Marketing Tools You Should Consider Using

Trying to figure out what email marketing tool you should use for your business? We get it. Email marketing is great, but email marketing without a good email marketing tool can be a real pain. So, if email marketing is a priority for your business (and it should be), you’ve come to the right place. In […]

by Aden Andrus

What is the Difference Between Internal and External Content?

The online domain is a wealth of resources for businesses seeking to promote their brands. Potential audiences span millions of users and a wide range of demographics. However, this also means you have a great deal of competition. So how do you stand out? The answer is content. Purposefully crafted content appeals to two very […]

by Kristine Pratt

The Importance of Local SEO

Unless your business is entirely online, location probably plays a major role in your company’s success. The people closest to your business locations are the ones most likely to buy products or services. To help these people find you online, you need local SEO optimization as part of your digital marketing effort. Understanding Local SEO […]

by Mike Marsh

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