On the Blog

How to Make the Most of Your Accounts in the Age of PPC Automation

In the early days of paid search advertising, managing your account felt a lot like taking care of a toddler. It took constant supervision to keep things under control and headed in the right direction. Take your eyes off of things for too long and you’d quickly end up with a real mess on your […]

by Aden Andrus

Mobile Apps and Facebook Advertising: How to Make It Work

With its Brobdingnagian reach of 2.38 billion monthly active users, Facebook is definitely one of the “go-to” places to promote just about anything. I mean, let’s be real, whomever you are trying to reach—they are probably on Facebook. Since this is true and since Facebook’s audience is steadily growing, it can be a stellar user acquisition […]

by Cydney Hatch

5 Google Ad Display Builder Tools You Should Be Using

Google’s search ads can seem difficult to assemble, with so many options for keywords, extensions to add to your campaigns and even the text you’re using to drive as many clicks as possible. Search ads, though, only have to worry about the strategy and the copy—Google’s Display Ads require an enormous focus on the visual. […]

by Ana Gotter

Sentiment Analysis: What Is It and How It Can Help Your Business

Have you ever released a new product and everyone was talking about it on social media? There might have been hundreds of Instagram mentions, Facebook posts, Snapchat shout outs and tweets—but what did it all mean? For many people there are two options to gauge the traffic success: This is AWESOME, I am getting people […]

by Cydney Hatch

3 Marketing Approaches That Will Get You Results

In the world of online marketing, you get a lot of different advice. Everyone seems to have a new marketing hack or breakthrough that they want to share. Unfortunately, most of those hacks are about as effective as the latest fad diet. They might produce quick results, but those results—if they occur—are shortlived and you […]

by Aden Andrus

PPC Brand Building: 4 Strategies to Test Today

If you see an ad on Facebook or Google or Instagram or Pinterest, your automatic assumption is probably that the brand wants to sell you something. This wouldn’t be wrong, of course. The long-term goal of most ad campaigns is to sell you something or to drive specific actions like signing up for an event […]

by Ana Gotter

12 Ways to Make Instagram a Money Maker for Your Business

Believe it or not, social media is more than just hashtags, pretty photos and trolling. Social media, in fact, can be a huge driver in sales. After all, 42% of people have purchased something because they saw it on social media! Crazy, right? Now, you might be familiar with the many articles that focus on social […]

by Cydney Hatch

Google’s Keyword Planner Update: Everything You Need to Know

Whether you’re doing organic SEO research or are mapping out your next PPC campaigns, Google’s Keyword Planner can be one of the most valuable tools that you could have on hand. This free keyword research tools comes directly from Google itself and will show you stats on individual keywords including their current estimated search volume, […]

by Ana Gotter

Amazon vs Google Ads: Which is Better for Your Business?

Amazon vs Google Ads: If you’re pondering the differences between the two, odds are that you’re an ecommerce advertiser who wants the most bang for their bucket. So, which is better, Amazon…or Google Ads? It’s a good question to think about. For a long time, Google was the dominant player in the online advertising space. […]

by Aden Andrus

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