On the Blog

YouTube Lead Form Ads: Are They Worth It?

YouTube Ads have always been a little different than other types of PPC campaign. The focus has historically been more on creating engaging content to establish brand awareness and message recall, with the hope of using stories to make a lasting impression. Over time, more options rolled out that allowed brands to focus on conversions, […]

by Ana Gotter

Why I Have Stayed at Disruptive So Long: 3 Employee Stories

In the marketing world, it is quite common for people to jump around careers but at Disruptive, we have numerous employees who have been with us since infantry. To us, job satisfaction and company culture are some of the core reasons that motivate our employees to stay and thrive. There is a reason why many […]

by Cydney Hatch

Referral Marketing: The Secret to Competitive Advantage

When it comes to making purchases, we’re all influenced by a number of different factors, which impact our decisions to varying degrees. Great copy on an ad might initially capture our attention, but likely won’t be enough to drive a sale the first time we see it. Seeing a chunk of positive reviews can be […]

by Ana Gotter

Influencers are Your New Best Friend: Instagram Branded Content Ads

Did you know that 68% of people say they come to Instagram to interact with creators? Well, Instagram has definitely taken advantage of this statistic as it has become new BFFs with influencers and ambassadors alike! How? Well, Instagram recently rolled out a new type of content ad that solidifies its love for influencers: Instagram […]

by Cydney Hatch

Email Marketing is Dead, Right?

“Email marketing is dead, right?” I can’t count the number of times I’ve heard that question over the past decade in job interviews, at consulting pitches and in conversations with other marketers. Honestly, though, I love it when someone asks that question. Why? Because it tells me that there is a huge opportunity to blow […]

by Tim Hemingway

How to Make the Most of Your Accounts in the Age of PPC Automation

In the early days of paid search advertising, managing your account felt a lot like taking care of a toddler. It took constant supervision to keep things under control and headed in the right direction. Take your eyes off of things for too long and you’d quickly end up with a real mess on your […]

by Aden Andrus

Mobile Apps and Facebook Advertising: How to Make It Work

With its Brobdingnagian reach of 2.38 billion monthly active users, Facebook is definitely one of the “go-to” places to promote just about anything. I mean, let’s be real, whomever you are trying to reach—they are probably on Facebook. Since this is true and since Facebook’s audience is steadily growing, it can be a stellar user acquisition […]

by Cydney Hatch

5 Google Ad Display Builder Tools You Should Be Using

Google’s search ads can seem difficult to assemble, with so many options for keywords, extensions to add to your campaigns and even the text you’re using to drive as many clicks as possible. Search ads, though, only have to worry about the strategy and the copy—Google’s Display Ads require an enormous focus on the visual. […]

by Ana Gotter

Sentiment Analysis: What Is It and How It Can Help Your Business

Have you ever released a new product and everyone was talking about it on social media? There might have been hundreds of Instagram mentions, Facebook posts, Snapchat shout outs and tweets—but what did it all mean? For many people there are two options to gauge the traffic success: This is AWESOME, I am getting people […]

by Cydney Hatch

1 2 358 59 60163 164 165