On the Blog

How to Approach Your PPC Campaigns: Ecommerce vs Lead Generation

When it comes to building and running a PPC campaign, it’s not hard to find great content that will help you learn the ropes. There are thousands of great articles, videos, eBooks and tutorials out there that you can use to figure things out. A lot of it is here on Disruptive’s blog, but I’m […]

by Aden Andrus

14 Ecommerce Marketing Strategies Your Business Should Be Using

If you’re an ecommerce business owner, trying to set yourself apart from your competition requires various marketing approaches. They should be designed to strengthen your brand, attract customers, and increase sales. Improving customer loyalty and getting your business to rank highly in search results are methods that are guaranteed to work if used correctly. Your […]

by Ana Gotter

Hashtags Not Working? Here’s 10 Reasons Why and How to Fix Them

Hashtags and social media go together like peanut butter and jelly…mac and cheese…cigars and whiskey… I mean, when “handled” right (no pun intended…well, sort of intended) they can provide a ton of value to businesses. But for some, hashtags are a mystery guessing game that leave many frustrated on social media. Whatever your frustrations, whether you are […]

by Cydney Hatch

Google Shopping Made Easy: The Essential Guide to Selling on Google

Google Shopping is an incredibly important tool in any ecommerce retailer’s arsenal. But, if you’re reading this article, you probably already know that. You probably also know that Google Shopping ads produce over 85% of retail paid search clicks and that they routinely produce a 400-1,000% (or higher) return on ad spend (ROAS). But none of those […]

by Aden Andrus

Facebook Ads Manager: The Essential Guide

Facebook advertising is a big deal. There’s no arguing with that. With 1.4 billion active daily users spending an average of 50+ minutes a day on Facebook, Messenger and Instagram, it’s no wonder that 93% of marketers regularly use Facebook to advertise. But how do you make the most of all those daily users and […]

by Aden Andrus

Is Paid Search Better Than Paid Social? The Answers You Need

Pay-per-click (PPC) advertising is one of the most effective, direct, and speedy ways to expand your reach, connect with your audience, and start selling quickly. The ad systems have continued to expand and offer new features, and each one has continually improved so that marketers and businesses can run better campaigns than ever before. Before […]

by Ana Gotter

How to Generate Content Ideas That Are New, Interesting and Sure to Convert

Writer’s block is no fun. As a professional content writer, I know this as well as everyone. The one thing that’s even worse? The brain block that happens when you’re just plain out of ideas. Since consistency is a key part of an effective content marketing strategy, it’s important to keep the blog posts and […]

by Ana Gotter

Create an Ecommerce Website: 7 User-Friendly Builders in 2021

An ecommerce website has a unique setup that facilitates selling goods or services to a consumer. Civilizations have been buying, selling, and trading goods for centuries — but the commerce business usually operated in person. Technological advancements in the last several decades have completely changed our access to goods and services. Brick-and-mortar storefronts are going digital and […]

by Ana Gotter

How Machine Learning Will Shape the Ecommerce Industry

With machine learning becoming ever more integrated into our daily lives, it’s natural to wonder, “How will machine learning affect ecommerce?” It’s a great question. A lot has changed in ecommerce over the last few decades and machine learning promises to change things even more. Let’s take a look at where ecommerce is at and […]

by Radu Vrabie

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