On the Blog

Split Testing 101 for Awesome Social Ads

If you are a smart marketer, you want to feel confident that your ads are reaching the right people, in the right places, at the right cost, right? Well, if you have run any type of search PPC campaigns before, you have probably heard of split testing ads, but did you know this was something […]

by Cydney Hatch

How to Define Your Audience for the Products You Sell

Your product pages are up, your inventory is stocked, and you’re ready to sell. But who exactly are you selling to? It’s easy to end up struggling to move your products when you aren’t entirely sure who the target is that would want to buy them. Without a firm understanding of who your audience is, […]

by Ana Gotter

Facebook CPCs Too High? Here’s What You Need to Do

If you’ve been running Facebook Ads for a while, you’re probably painfully aware that the price of an ad click has gone up quite a bit over the past few years. Not long ago, most clicks cost pennies, but today, some businesses are paying dollars for every click. Even if you’re not paying through the nose […]

by Aden Andrus

16 Ways Your Ecommerce Business Can Stand Out in 2019

It’s 2019 and the retail apocalypse has descended on America. It seems as though every week a huge department store is closing, leading to the death of malls and big department chains. The culprit? Online shopping. Online shopping has forever changed the way we shop. Not only can you get items delivered straight to your door, but every […]

by Cydney Hatch

Are You Marketing Your Services Correctly? The Complete Checklist

Marketing is an investment that every business needs to be making, even if your overall budget is shot while you’re trying to start a new brand. It also requires a great deal of both strategic and creative energy alongside a lot of research if you want to figure out which platforms, what messaging, and what […]

by Ana Gotter

How to Pick the Right Advertising Channels for Your Lead Gen Business

Lead generation is exhausting, especially because you typically need to have funnels and landing pages and strategies in place to catch new users as they need you. This can be one of the most essential parts of running a business, but also one of the most draining ones. As a result, there are plenty of […]

by Ana Gotter

Come to the Dark Side: Explaining Dark Social’s Impact

It’s easy to think the term ‘Dark Social’ refers to some kind of diabolical digital place to avoid, let alone a #starwars reference, but Dark Social is less sinister than it sounds! In reality, Dark Social is when people share content through private channels such as instant messaging programs, messaging apps, and email. This private […]

by Cydney Hatch

How to Get Your First $10,000 in Sales Online In 7 Basic Steps

You’ve started your new online business, and you’ve done maybe a few hundred dollars in sales (or maybe you haven’t sold anything just yet), but you’re ready to do more. You’ve got your eyes set on your first $10,000 milestone in sales, and all you need to know is what you need to do to […]

by Ana Gotter

How to Style Great Instagram Layouts For Your Business

What does your Instagram layout look like? Be honest… There are only two ways this can typically go, you either have a unified aesthetic experience or you have a mess that leaves people wondering what your Instagram account is about. Since the platform was created for photos, visual appeal is one of the key factors […]

by Cydney Hatch

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