On the Blog

6 First-Time Google Ads Campaign Mistakes and How to Avoid Them

You’re ready to get started with Google Ads. You’ve got your account, you’ve set aside money in the marketing budget, and you’ve read all the tutorials showing you how to actually use the system. If you’re still feeling a little lost, or if you’ve run your first few campaigns and gotten only lackluster results, this […]

by Ana Gotter

Optional Form Fields: A Case Study

Over the years I’ve had a lot of push and pull from clients over what fields should be included on a landing page form. They’re what make up the “lead” in “lead gen.” For a while, the best practice was to just go ahead and reduce the amount of form fields. That has been mostly busted and the […]

by Allison Otting

Getting to Know Google Smart Shopping

If you own or run marketing campaigns for an ecommerce business, the last 6-12 months have been pretty exciting. Between Instagram dropping shopping as an option for Instagram Stories, Google’s new shoppable image ads and everything in between, ecommerce has been crazy lately. However, perhaps the biggest new ecommerce advertising option is Google Smart Shopping. […]

by Aden Andrus

How to Pick the Right Facebook Ad Type for Your Campaigns

It’s not uncommon for marketers to face decision fatigue on a regular basis, and if business owners are tackling their own marketing, that fatigue is only heightened. You have to make decisions about platforms, your marketing budget, how to spend it, the strategies you want to use, and so much more. And then, when it’s […]

by Ana Gotter

5 Tips for Creating Your Facebook PPC Marketing Strategy

As far as social media advertising is concerned, Facebook is where it’s at. But with constant algorithm changes and Facebook Business updates, Facebook Ads can be a bit of a moving target in terms of developing a robust PPC marketing strategy. That’s why placing your PPC advertising requirements in the right hands is essential. With […]

by Caz Bevan

Ecommerce Strategy 101: Influencer Marketing

Have you ever seen commercials of Jennifer Anniston selling Aveeno body lotion? If you have, I think its safe to say it’s a successful product because everyone wants to look as good as Jennifer Anniston (the woman never ages!). Using celebrity influencers like Jennifer Anniston to help sell your products is a tried and true ecommerce strategy […]

by Cydney Hatch

Get the Exposure You Deserve: Planning a Video Distribution Strategy

Everyone knows that creating quality video content is no cakewalk, let alone a cheap endeavor. Video marketing requires extensive planning and resources from drafting concepts, writing scripts, finding talent, implementing branding to then getting around to the actual recording part. It is a whole lot of work for any business, so it makes sense that you need to […]

by Cydney Hatch

Low Budget PPC Tips: Get Results on a Shoestring Budget

Last week, I was talking with a friend who is about six months into their new interior design business. They’re getting by on referral traffic, but struggling to grow or scale the way they’d like. I asked if they’ve ever thought about PPC advertising like Google Ads, and they said no, because they only had […]

by Ana Gotter

How to “Pop” Some Social Media Quizzes into Your Marketing Strategy

Remember the good ol’ days when you would have teachers randomly spring a pop quiz on your desk to gauge how well you were learning and where you were in the school year? Well, just like these pop quizzes, in modern marketing you can use social media quizzes to randomly gauge what your audience is thinking […]

by Cydney Hatch

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