On the Blog

How to Decrease Ad Spend Without Decreasing Results

Paid search ads are a great way to bring in new clients and customers, but there’s one downside: actually paying for all of those clicks. If only there was a way to spend less on ads without simultaneously cutting back on performance… Well, you’re in luck. There are actually several ways to reduce ad spend […]

by Aden Andrus

The Only Facebook Ad Cheat Sheet You’ll Ever Need

Consider the next Facebook Ad you want to create. And now quick, think fast: what objective, placements, targeting options, ad formats, and creatives do you want to use? Thinking about it all at once can be overwhelming, especially when you struggle to make sure that all the puzzle pieces are fitting together. Some objectives won’t […]

by Ana Gotter

In a Time Crunch? How to Use Facebook Dynamic Ads

As a business, you’ve probably created strategies and content for the long term game of “every day” customers. You have your marketing game down strong when it comes to managing your general ads and content that will best fit the traffic you typically see in a week, month or years time. But, what do you […]

by Cydney Hatch

How to Create Personalized Campaigns with LinkedIn Dynamic Ads

When you hear about dynamic ads, the first thing that might jump to mind are options like Facebook’s Dynamic Ads or Google’s dynamic keyword insertion, both of which use a user’s search or past site activity to show them the most relevant ad possible. Maybe they’ll see their exact search term show up in the […]

by Ana Gotter

Facebook Attribution Tool: Getting Started and Getting Results

Do you ever wonder how well you are “actually” doing when it comes to your Facebook ads and content? Well, you are not alone. As many marketer’s struggle to figure out how they measure and optimize their ads, let alone frantically try to connect with their target audience, Facebook created a tool that provides businesses with the […]

by Cydney Hatch

Automating Ad Copy and Keywords: What are Your Options?

When it comes to paid search advertising, the keywords you choose and the ad copy you write to match them have a huge impact on how successful your ads will be. Unfortunately, choosing keywords and writing ad copy is a pain. Surely, there has to be an easier way to manage these key aspects of your […]

by Aden Andrus

6 First-Time Google Ads Campaign Mistakes and How to Avoid Them

You’re ready to get started with Google Ads. You’ve got your account, you’ve set aside money in the marketing budget, and you’ve read all the tutorials showing you how to actually use the system. If you’re still feeling a little lost, or if you’ve run your first few campaigns and gotten only lackluster results, this […]

by Ana Gotter

Optional Form Fields: A Case Study

Over the years I’ve had a lot of push and pull from clients over what fields should be included on a landing page form. They’re what make up the “lead” in “lead gen.” For a while, the best practice was to just go ahead and reduce the amount of form fields. That has been mostly busted and the […]

by Allison Otting

Getting to Know Google Smart Shopping

If you own or run marketing campaigns for an ecommerce business, the last 6-12 months have been pretty exciting. Between Instagram dropping shopping as an option for Instagram Stories, Google’s new shoppable image ads and everything in between, ecommerce has been crazy lately. However, perhaps the biggest new ecommerce advertising option is Google Smart Shopping. […]

by Aden Andrus

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