On the Blog

Want 5 Leads for Every 100 Clicks? Try Using Buyer Personas!

If you do a little research into online advertising, you’ll quickly run into the term “buyer personas.” Buyer personas are a great way to profile different types of buyers within your target market. They give you insights into the who, what and why behind the people responding to your advertising messaging that you can use […]

by Craig Wakefield

How to Turn Your Email Subscribers into Actual Customers

Everyone would love to have a nice list of email subscribers. That’s one of the goals everyone has when they start with email marketing. But one misconception people have about list building is that their subscribers will automatically turn into buyers just like magic. That is not necessarily true. A lot of email marketers struggle […]

by Zoe Price

7 Ad Headline Formulas to Get Your Campaigns Noticed

Headlines are, hands down, the most difficult part of anything to write. It doesn’t matter if it’s a blog post, an ebook, an email subject line, or PPC ad campaigns. They’re your biggest shot to grab user attention and get them to click, and you typically only have a few characters to get that job […]

by Ana Gotter

Ghosted By Your Audience? Try These Facebook Engagement Tactics

Have you ever had a personal relationship in your life where you invested a ton of time and energy into it and yet received very little or nothing in return? In some cases like this, you might have felt downright ghosted, leaving you not wanting to maintain that relationship at all. Painful, right? Well, if […]

by Cydney Hatch

How to Get More Traffic with Google Ads Close Variants

Have you ever had a brain-melting moment where you turn to Google, trying to find a product, service, or brand, but can’t remember exactly how to spell it, only for Google to spit out the perfect result anyways? I know that I’m a decent speller and I still have these moments with sometimes embarrassingly high […]

by Ana Gotter

Why Facebook Ads Work for Some Ecommerce Companies and Not Others

You’ve probably heard from peers or friends that they’re crushing it with Facebook Ads, but you’re struggling to even get sales and asking yourself, “Why don’t Facebook Ads work for me?”. After managing a few hundred Facebook Ad strategies, here are the “deal makers’ we’ve discovered here at Disruptive Advertising. Holistic Digital Marketing Strategy We’ve […]

by Saunder Schroeder

How to Tell a Brand Story That Sells

What is a brand? At the drop of a hat, most of us can name a variety of household brand names—Apple, Coca Cola, Dillards, Amazon, Google, etc—but defining what makes Apple a brand and not just a fruit can be challenging. But, when it comes to marketing, your brand is one of your most powerful […]

by Aden Andrus

How to Get the Most Out of Social Media Marketing World 2019

What do you get when you cram 5,000+ social media professionals into the San Diego Convention center for 3 days in March? Social Media Marketing World 2019, of course! Imagine a place where you can get actionable tips from more than 100 experts on Facebook, Instagram, Messenger bots, live video, social strategy, content marketing, analytics, video creation, […]

by Cydney Hatch

Audience Targeting in Paid Search Campaigns: What You Need to Know

For a long time, paid search advertising with Google Ads has centered almost exclusively on keywords. You created keyword lists, ads that matched the search intent of those keyword lists and then set up bids based on what clicks from people searching for those keywords were worth. This approach is a decades-old, effective way to […]

by Aden Andrus

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