On the Blog

How to Turn Seasonal Shoppers Into Year-Long Customers

The holiday season brings Santa, a touch of magic and a huge influx of brand new shoppers to your door—all of which are apt to vanish come Christmas morning unless you try hard to hold onto them! In fact, 32% of your annual holiday traffic comes from new people—every year. Many of them will come […]

by Kelly Shelton

Blogging: Is It Worth It? Is It Dead?

Have you questioned if blogging is relevant anymore? Is it worth it? Is it dead? If so, you’re not alone! Businesses alike all question if blogging is still a viable business and growth strategy but let me tell you this: blogging is not dead, it has just evolved. As in social Darwinism, you either adapt […]

by Cydney Hatch

How a Great Testing Strategy Increased ROI By 88%

No man is an island…and no landing page test should be either. Sure, without a good testing strategy, you might land a big testing win, but you won’t know why you won. And, you certainly won’t be able to use those results to guide future tests. Maybe it was your hero shot…or your call to action…or your copy…or maybe […]

by Aden Andrus

How to Optimize Your Product Pages for Higher Conversions

Your product pages are where it’s decided whether or not you generate revenue: they either convert users or they don’t. But there are many types of conversions to consider, and not all of them directly contribute to a sale, though they’re impactful nonetheless. These are defined as micro and macro conversions, which are: Micro: on-page […]

by Emil Kristensen

Marketing Tips and Tricks for Amazon Ecommerce Sellers

There are now over 5 million sellers on Amazon, after gaining 1 million in 2018. With so much competition, how do you effectively stand out and market your business to potential customers? A well-executed organic marketing strategy can help you to drive sales and grow your business in an extremely cost-effective way. In this article, […]

by Tom Buckland

5 Core Best Practices For Mass Text Messaging

Mass text messaging is becoming one of the most popular new methods for marketing and outreach today. Because most people have their mobile devices within an arm’s reach at any given time, it’s really a no brainer why many brands are starting to adopt SMS. If you think about it, when was the last time […]

by Aden Andrus

How to Calculate Your Google Ads Budget

It’s always more fun to spend money than it is to account for where it went, but until your ad spend becomes as bottomless as mimosas at boozy brunches, budgeting will be an important part of your marketing strategy. Creating marketing budgets can be difficult, especially with so many moving pieces and so many costs […]

by Ana Gotter

7 Common Marketing Mistakes to Fix, Like Now!

With technology constantly changing and evolving, it almost feels impossible to keep up with it all. But amongst all the new marketing happenings, there are many common mistakes businesses and entrepreneurs alike make that inspire wall head banging across the internet. Marketing mistakes happen all the time, don’t get me wrong. I mean, most marketing […]

by Cydney Hatch

The Comprehensive Guide to Online Video Advertising in 2019

This time of year, most brands are mapping out their 2019 marketing strategies if they haven’t done so already. Online video advertising should be part of yours. I know that’s a pretty big statement to make, but almost every business in almost every industry could benefit from video ad campaigns to do everything from telling their brand’s story […]

by Ana Gotter

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