On the Blog

How to Set Up Google Merchant Center Promotions from Start to Finish

When I was first learning how to set up a Merchant Center Promotion, I couldn’t find any articles out there to help me from beginning to end. All of the resources that I found online would start right in the middle of the process and never help me from the very start. To help you […]

by Berrett Brady

Budgeting 101: How to Set and Allocate Your Marketing Budget

Let’s talk money. We know how worthwhile marketing can be. We know how important is to start, scale and sustain a business. All of this is great. The part that stumps a lot of businesses when it comes to marketing, however, is going to be the money. Marketing is expensive. It can be costly to […]

by Ana Gotter

How to Boost Ecommerce Conversions With SMS Marketing

The word of ecommerce is absolutely exploding. Every day there are hundreds of new online stores that are popping up around the world and for good reason…that’s where the money is. In fact, over half of all internet users somewhat regularly shop online. Almost 75% of all millennials prefer to shop online over an in-store […]

by Aden Andrus

Be in the Know: 2018 Email Marketing Statistics You Should Know

Let’s talk email for a second… As a business owner, you want to make sure your time, resources and money are being used wisely, right? Well, believe it or not, one of the tools you cannot afford to ignore is email marketing. Now, you might wonder how email marketing can be valuable when there are […]

by Cydney Hatch

Pinterest Business Growth: Everything You Need to Know

Wait, Pinterest is that female-focused social platform where people plan unrealistic weddings, home interiors and fashion closets, right? Well, while I’m sure some people use the platform that way, there’s a lot more to Pinterest than that. As of December 2017, 175 million people are discovering new possibilities on Pinterest. From recipes, DIY hacks, decor inspiration, to […]

by Cydney Hatch

The New Facebook Canvas Ads: Creating Full-Screen Instant Experiences

Mobile matters right now. A lot of big sites are scrambling to implement AMP to make their online presence more mobile-friendly and we’ve seen how Stories are dominating Instagram user attention thanks to their full-screen, mobile-friendly format. Facebook and Instagram Stories aren’t the only full-screen mobile experience that brands should be using, however. Facebook Canvas […]

by Ana Gotter

5 Ways Messaging is Transforming Customer Service for Online Retailers

As more consumers shift their spending to the web, it has been all hands on deck for online retailers. Online retailers have to keep a lot of gears moving: inventory management, website updates and outbound emails to name a few. Many retailers have turned to technology to handle the onslaught of traffic and transactions. Customer […]

by Marciela Ross

20 Stellar Video Advertising Campaigns You Should Check Out

Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. With many of those ads being screened on whether a customer engages or not, to be impactful, just like art, there needs to be a personal connection. So the question is, what does it take to create a campaign […]

by Cydney Hatch

Improving PPC Performance with Targeted Chat Rules

As great as pay-per-click (PPC) advertising can be for your business, sometimes it can drive you crazy! After all, you pay for every click, so if you aren’t getting many new leads and/or sales from those clicks, PPC can be an expensive way to grow your business. With that in mind, most online marketers are […]

by Aden Andrus

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