On the Blog

How to Calculate Your Google Ads Budget

It’s always more fun to spend money than it is to account for where it went, but until your ad spend becomes as bottomless as mimosas at boozy brunches, budgeting will be an important part of your marketing strategy. Creating marketing budgets can be difficult, especially with so many moving pieces and so many costs […]

by Ana Gotter

7 Common Marketing Mistakes to Fix, Like Now!

With technology constantly changing and evolving, it almost feels impossible to keep up with it all. But amongst all the new marketing happenings, there are many common mistakes businesses and entrepreneurs alike make that inspire wall head banging across the internet. Marketing mistakes happen all the time, don’t get me wrong. I mean, most marketing […]

by Cydney Hatch

The Comprehensive Guide to Online Video Advertising in 2019

This time of year, most brands are mapping out their 2019 marketing strategies if they haven’t done so already. Online video advertising should be part of yours. I know that’s a pretty big statement to make, but almost every business in almost every industry could benefit from video ad campaigns to do everything from telling their brand’s story […]

by Ana Gotter

6 Reasons Your eBook Failed to Generate Leads

eBooks have the potential to be incredible online marketing lead magnets. They offer permanent value in the form of in-depth information that will benefit your users. Even better: not only can they be used to get lead information, you can also put a few lines in the eBook to help sell your services, too. So, […]

by Jacob Baadsgaard

How to Set Up Google Merchant Center Promotions from Start to Finish

When I was first learning how to set up a Merchant Center Promotion, I couldn’t find any articles out there to help me from beginning to end. All of the resources that I found online would start right in the middle of the process and never help me from the very start. To help you […]

by Berrett Brady

Budgeting 101: How to Set and Allocate Your Marketing Budget

Let’s talk money. We know how worthwhile marketing can be. We know how important is to start, scale and sustain a business. All of this is great. The part that stumps a lot of businesses when it comes to marketing, however, is going to be the money. Marketing is expensive. It can be costly to […]

by Ana Gotter

How to Boost Ecommerce Conversions With SMS Marketing

The word of ecommerce is absolutely exploding. Every day there are hundreds of new online stores that are popping up around the world and for good reason…that’s where the money is. In fact, over half of all internet users somewhat regularly shop online. Almost 75% of all millennials prefer to shop online over an in-store […]

by Aden Andrus

Be in the Know: 2018 Email Marketing Statistics You Should Know

Let’s talk email for a second… As a business owner, you want to make sure your time, resources and money are being used wisely, right? Well, believe it or not, one of the tools you cannot afford to ignore is email marketing. Now, you might wonder how email marketing can be valuable when there are […]

by Cydney Hatch

Pinterest Business Growth: Everything You Need to Know

Wait, Pinterest is that female-focused social platform where people plan unrealistic weddings, home interiors and fashion closets, right? Well, while I’m sure some people use the platform that way, there’s a lot more to Pinterest than that. As of December 2017, 175 million people are discovering new possibilities on Pinterest. From recipes, DIY hacks, decor inspiration, to […]

by Cydney Hatch

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