On the Blog

Be a Marketing Smarty Pants: Marketing Terms You Need To Know

“Okay Mr. Rogers, let’s review your blood results from two weeks ago. Your CBC, BMP, and LFTs came back negative. You have prediabetes and since your BMI is 28, you should watch your diet to prevent further complications…” What? “Okay Mr. Rogers, it seems as though your case refers to an incident of battery on June […]

by Cydney Hatch

Think Outside the Box: How to Use Guerrilla Marketing to Connect with Your Target Audience

There are a few standard go-to marketing best practices that most businesses use fairly successfully. Content marketing. PPC campaigns. Social media. These channels are all exceptionally valuable and—while you can get creative with the details—they’re all pretty straightforward and sometimes even scientific to execute. Guerilla marketing, on the other hand, is a bit of a […]

by Ana Gotter

5 Display Ads Best Practices to Use with Every Ad

Display ads—in all their forms—are one of the most common advertising tools in today’s online world. In fact, you’ve probably already seen a few today as you browsed…but did you notice? If you’re like most people and the ads were like most display ads, odds are that you don’t even remember seeing them. Banner blindness […]

by McKenzie Stanworth

B2B Branding 101: How to Ensure Your Business Stands Out

When you’re catering to businesses ranging from freelancers to corporations, you need to keep it strictly cookie cutter so you don’t break out of professionalism, right? Believe it or not, no. You don’t have to lack personality in order to maintain professionalism—you can do that by acting with integrity and prioritizing your customers and the […]

by Ana Gotter

Business-to-Business Marketing: A Guide to Marketing Online

Business-to-business marketing doesn’t quite work the way it used to. Before the internet, business-to-business (B2B) marketing was largely a matter of finding and cultivating in-person relationships with the right people in the right businesses. While the importance of relationships in business-to-business marketing hasn’t changed, the internet has given B2B companies the ability to market to […]

by Aden Andrus

Business to Business Advertising: Changing the Conversation

“If you aim at nothing, you will hit it every time.” –Zig Ziglar Oh Zig, you advertising genius. It’s true, if you don’t take the time to get to know your customers and identify your buyer personas, you will have no idea who you need to advertise to. Business to business advertising is all about getting […]

by Cydney Hatch

How to Sell More B2B Services Clients

We have all been there. Whether it was by phone, door to door, or at a kiosk, we avoid salespeople. The dread of having to endure a long-winded sales pitch from an over-eager sales rep trying to win your loyalty seems worse than death most days… Raise your hand if you have ever shut the blinds […]

by Cydney Hatch

5 Foolproof Ways to Get More B2B Leads

No one underestimates the value of bringing in new customers for their business. It’s easy to know that attracting new clients is essential to the growth of your business and income. It’s easier to know that you need to generate leads, however, than it sometimes is to actually find them—especially for B2B businesses. That being […]

by Ana Gotter

16 B2B Technologies and Tools That Will Make Your Life Easier in 2018

Drowning in emails? Struggling with project management? Feeling overwhelmed with deadlines, or customer management or even the payroll? You’re definitely not alone. Managing a business—or even a single aspect of it, like a marketing department or customer service—is a lot harder than most people expect. The sheer number of tasks that need to be done […]

by Ana Gotter

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