On the Blog

Let’s Get Specific: How to Create Market Segmentation That Works

Close your eyes and picture ten different friends. Think about your relationship with them. There’s a good chance that you have slightly different relationships with each friend, even if you’ve known them all for years. One might be the serious one who you like to talk business with—another might be flaky, but great fun to […]

by Ana Gotter

Direct Marketing: Is It Relevant in the Digital Age?

Direct marketing…seems old and out of place, right? Many marketers imagine dust settling on an old, roughly used, crusty textbook when thinking about this specific marketing strategy. In fact, many marketers believe that direct marketing is dead. I mean, who makes telemarketing calls, has Yellowbook entries, pays for mass mailers, and does billboards anymore? As it […]

by Cydney Hatch

Double Your SERP Power by Combining Organic Search With PPC

The most important pages on the internet to your business aren’t on your website, your Facebook page or your blog. Instead, they’re the search engine results pages, or SERPs, that show up whenever someone types a few words into a search engine. If you think of your spot on those SERPs as a sort of […]

by Kelly Shelton

Be a Marketing Smarty Pants: Marketing Terms You Need To Know

“Okay Mr. Rogers, let’s review your blood results from two weeks ago. Your CBC, BMP, and LFTs came back negative. You have prediabetes and since your BMI is 28, you should watch your diet to prevent further complications…” What? “Okay Mr. Rogers, it seems as though your case refers to an incident of battery on June […]

by Cydney Hatch

Think Outside the Box: How to Use Guerrilla Marketing to Connect with Your Target Audience

There are a few standard go-to marketing best practices that most businesses use fairly successfully. Content marketing. PPC campaigns. Social media. These channels are all exceptionally valuable and—while you can get creative with the details—they’re all pretty straightforward and sometimes even scientific to execute. Guerilla marketing, on the other hand, is a bit of a […]

by Ana Gotter

5 Display Ads Best Practices to Use with Every Ad

Display ads—in all their forms—are one of the most common advertising tools in today’s online world. In fact, you’ve probably already seen a few today as you browsed…but did you notice? If you’re like most people and the ads were like most display ads, odds are that you don’t even remember seeing them. Banner blindness […]

by McKenzie Stanworth

B2B Branding 101: How to Ensure Your Business Stands Out

When you’re catering to businesses ranging from freelancers to corporations, you need to keep it strictly cookie cutter so you don’t break out of professionalism, right? Believe it or not, no. You don’t have to lack personality in order to maintain professionalism—you can do that by acting with integrity and prioritizing your customers and the […]

by Ana Gotter

Business-to-Business Marketing: A Guide to Marketing Online

Business-to-business marketing doesn’t quite work the way it used to. Before the internet, business-to-business (B2B) marketing was largely a matter of finding and cultivating in-person relationships with the right people in the right businesses. While the importance of relationships in business-to-business marketing hasn’t changed, the internet has given B2B companies the ability to market to […]

by Aden Andrus

Business to Business Advertising: Changing the Conversation

“If you aim at nothing, you will hit it every time.” –Zig Ziglar Oh Zig, you advertising genius. It’s true, if you don’t take the time to get to know your customers and identify your buyer personas, you will have no idea who you need to advertise to. Business to business advertising is all about getting […]

by Cydney Hatch

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