On the Blog

B2B Branding 101: How to Ensure Your Business Stands Out

When you’re catering to businesses ranging from freelancers to corporations, you need to keep it strictly cookie cutter so you don’t break out of professionalism, right? Believe it or not, no. You don’t have to lack personality in order to maintain professionalism—you can do that by acting with integrity and prioritizing your customers and the […]

by Ana Gotter

Business-to-Business Marketing: A Guide to Marketing Online

Business-to-business marketing doesn’t quite work the way it used to. Before the internet, business-to-business (B2B) marketing was largely a matter of finding and cultivating in-person relationships with the right people in the right businesses. While the importance of relationships in business-to-business marketing hasn’t changed, the internet has given B2B companies the ability to market to […]

by Aden Andrus

Business to Business Advertising: Changing the Conversation

“If you aim at nothing, you will hit it every time.” –Zig Ziglar Oh Zig, you advertising genius. It’s true, if you don’t take the time to get to know your customers and identify your buyer personas, you will have no idea who you need to advertise to. Business to business advertising is all about getting […]

by Cydney Hatch

How to Sell More B2B Services Clients

We have all been there. Whether it was by phone, door to door, or at a kiosk, we avoid salespeople. The dread of having to endure a long-winded sales pitch from an over-eager sales rep trying to win your loyalty seems worse than death most days… Raise your hand if you have ever shut the blinds […]

by Cydney Hatch

5 Foolproof Ways to Get More B2B Leads

No one underestimates the value of bringing in new customers for their business. It’s easy to know that attracting new clients is essential to the growth of your business and income. It’s easier to know that you need to generate leads, however, than it sometimes is to actually find them—especially for B2B businesses. That being […]

by Ana Gotter

16 B2B Technologies and Tools That Will Make Your Life Easier in 2018

Drowning in emails? Struggling with project management? Feeling overwhelmed with deadlines, or customer management or even the payroll? You’re definitely not alone. Managing a business—or even a single aspect of it, like a marketing department or customer service—is a lot harder than most people expect. The sheer number of tasks that need to be done […]

by Ana Gotter

8 Small Business Marketing Tips That Won’t Break the Bank

Marketing is necessary to grow your business. Unfortunately, there is a lot of competition in today’s world in every industry. If you’re a small business startup, marketing on a budget may seem like a daunting task. How do you grow your business without investing a considerable sum of money in marketing? You can follow various […]

by Ana Gotter

B2B Marketers Unite! How to Create a Collaborative B2B Marketing Plan

Collaboration, teamwork, partnerships…what does that look like in your B2B business, let alone your B2B marketing plan? Sadly, a lot of people in their workspace do not effectively collaborate with their counterparts. And, more often than not, many companies fail to succeed and waste millions of dollars because of poor teamwork and collaboration across their departments, […]

by Cydney Hatch

B2B Marketing: How to Market Your Business Online

The internet has changed B2B marketing forever. In the old days, finding new B2B clients was all about who you knew. Today, B2B companies can market to businesses halfway around the world with the press of a button. But, there’s a big difference between marketing your B2B business online and marketing it effectively. In this article, […]

by Aden Andrus

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