On the Blog

What is B2B Marketing? How to Start Marketing Your B2B Business

Business isn’t personal. We’ve all heard that phrase…but anyone who has ever had a job (let alone owned their own business) can tell you that the phrase is wrong. Business is personal. Even if you’ve been laid off because of a budget or had a contract severed because of a bottom line, it still feels personal. […]

by Ana Gotter

B2B Sales: How to Close More Inbound B2B Leads

No matter how great your B2B business is, if you aren’t good at B2B sales, your company is going to struggle. This is especially true if you’re trying to grow your business. If you do a good job of marketing your B2B business online, you’ll get a lot of inbound leads. These are the best, […]

by Aden Andrus

B2B Marketing Channels 101: What’s Best For Your Business?

So, you have a passion for helping other businesses. Hence, the B2B business you own and you want to help flourish! You have the branding, financing and everything squared away, but with the wide range of channels you can use for your B2B marketing, it can be easy to get overwhelmed. There is a lot to […]

by Cydney Hatch

What is B2B…and What Type of B2B Business Should I Choose?

There are a lot of terms that float around in the business world, and the phrases “B2B” and “B2C” are two of them. These two terms will dictate what types of customers you’re selling to, what you’re selling and even—in some ways—how your business operates. In the former, you’re selling to businesses and in the […]

by Ana Gotter

8 B2B Digital Marketing Strategies Marketers Need to Try in 2018

B2B, or business to business companies, are unique animals that require a well thought out and creative marketing plan. When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way […]

by Cydney Hatch

B2B and B2C Marketing: What’s the Difference?

Let’s say you’re booking a cruise for you and your significant other. You likely have a budget, but it’s also easy to get caught up in the website’s promise of romance and adventure. It is a vacation, after all, right? Why not make it great? Your thought process and decision making for choosing a romantic […]

by Ana Gotter

Business-to-Business: Breaking Down the B2B Business Model

Business-to-business (also referred to as “B to B” or “B2B”) is a fairly common business term. It’s been around for decades, but these days you seem to hear it all over the place. With the advent of the internet, phrases like “business-to-business marketing“, “B2B sales”, “B to B services” and more have all become commonplace, […]

by Aden Andrus

B2B Content Marketing: A Practical Guide

Marketing a B2B business is hard. Your market is usually fairly niche, which means you’re often competing with a lot of other businesses for a fairly small target market. To make things even worse, your sale cycle is usually fairly long and involved. High competition, niche target market and long sales cycle? It’s a marketing nightmare! […]

by Aden Andrus

21 Bizarre Independence Day Stock Photography You Should Not Use For Your Business

Ahhh…America’s Independence Day… Let’s light fireworks, gather our friends and family, throw hot dogs on the grill, wear all things Americana to tacky levels and most importantly, enjoy some bizarre Independence Day stock photography! Because well, why not? This is “Emerica”, we do what we want! Since today is full of respect, memories and heavy […]

by Cydney Hatch

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