On the Blog

How to Rock the Google Display Network

When it comes to using Google AdWords, most businesses focus their energy entirely on the search network. I don’t blame them—Google’s search ads are an incredible way to connect with users who are several stages deep in their buyer’s journey and close to making a purchase. Sometimes, though, waiting for customers to actively seek you […]

by Ana Gotter

How to Set Up a Smooth, Efficient Video Ad Filming Schedule

Making a video ad shoot go smooth is all about one thing: maximizing your time on set. But, maximizing your time on set takes preparation, work and good follow through. Just ask Peter Jackson. Your preparation will pay off big time, because if you do it right, you can create a reputation for yourself (like […]

by Kent Lloyd

What is CTR? What You Need to Know About Click-Through Rate

Online marketers love their acronyms: ROAS…MRR…PPC…CPC…CPA…CTA…and, of course, we have CTR. CTR, or click-through rate, is an essential metric in pay-per-click (PPC) ads that can help you gauge the results you’re getting and how effective your campaigns are. In this post, we’re going to go over everything that you need to know about click-through rate, […]

by Jacob Baadsgaard

How to Generate More Leads with Facebook Ads for Realtors

Real estate agents face different challenges than you’ll find in most businesses. Often, they work with clients for an incredibly long time before they ever see that commission check and repeat purchases aren’t exactly common. As a result, successful realtor marketing takes aggressive lead generation. Even with great referral traffic, you constantly need to have […]

by Ana Gotter

Custom Affinity Audiences: Looking Out for the Little Guy

If you’re a smaller business trying to compete with the big dogs in your industry, advertising on AdWords can be a real challenge. The competition usually has more money, more experience and more insights into their target audience. While taking on the competition might seem overwhelming, with Google’s Custom Affinity Audiences, you can actually compete […]

by Nikki Muncey

Christmas is Coming! Let’s Make the Most of Your Advertising Campaigns

With Christmas right around the corner, eCommerce businesses are in crunch mode. When 76% of holiday shoppers buy gifts online, you can’t afford to run ineffective marketing campaigns. Fortunately, if you’re running a bit behind on putting together your holiday marketing strategy (or your current strategy isn’t producing the results you’re looking for), we’re here […]

by Jenny Hatch

How to Use Facebook Lead Ads to Land More Wedding Clients

Planning a wedding is simultaneously stressful and exciting. If your business offers wedding services, venues or catering, you know that better than most. Every couple wants their wedding to be a perfect memory they can draw on for years to come, so every decision—from the food to the decorations—matters. For any business that advertises to […]

by Jacob Thuet

The Step-by-Step Guide to Keyword Research

Keywords matter. There’s no doubt about that. If your target audience is actively searching for a business, service or product like yours, you want to make sure that they find it. Most businesses understand this in theory, but struggle to actually choose the right keywords that will benefit them most. That being said, keyword research […]

by Jacob Baadsgaard

How to Leverage Your Social Network Without Annoying Them

Networking is a good thing. It makes the business world go ’round. Unfortunately, however, there’s a big chunk of the population who doesn’t seem to understand that the term “networking” is not synonymous with spamming people at near-harassment levels, almost demanding favors and constantly talking about yourself. When you’re building your business, it’s not only […]

by Ana Gotter

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