On the Blog

Should My Webinar Be Free?

Should my webinar be free? This is one of the first questions I hear when discussing running webinars with clients. It’s an excellent question. Webinars have a lot of benefits, including the ability to build relationships with potential customers and establish thought leadership. On the “getting more sales” front, they are most frequently used in […]

by Ana Gotter

Decision Fatigue: Is it Affecting Your Business?

Have you ever had a day so long that at the end of it, you didn’t want to make any decisions at all—even minor ones, like what to watch on TV? Business owners and upper-level team members have to make a lot of decisions on any given day. Do I take that new client, or […]

by Jacob Baadsgaard

Video Ad Editing: What You Need to Know

If you have some video editing experience under your belt, you might look at the title of this article and think, “How is editing a video ad different from editing any other kind of video? Well, let me ask you this: Is there a difference between long distance running and sprinting? They are both running […]

by Kent Lloyd

Using Your SEO Data to Create High-Quality AdWords Campaigns

SEO and AdWords campaigns have a lot in common. When it comes to organic search, Google ranks pages and not entire sites, so each page must target a specific phrase and variations of that phrase. Similarly, ad groups, ads, keywords and landing pages in AdWords behave in much the same way. As a result, if […]

by Chris Dreyer

6 Reasons Why You’re Coming Up Short on LinkedIn

Not getting results on LinkedIn? There’s probably a pretty good reason for it. LinkedIn is the most popular professional networking site and it’s helped me find clients and contract workers in addition to helping me connect with industry peers. Whatever you’re looking for on LinkedIn, you can probably find it. Not everyone has the same level […]

by Jacob Baadsgaard

The Call Recording Apps You Should Use for Every Call

Sometimes, you just really need to know exactly what someone said on a call. Whether you’re hashing out project specifics or negotiating a new contract, details matter—but if you aren’t recording your calls, those details may escape you. This is why call recording apps are so useful for most businesses. They help you keep track of […]

by Ana Gotter

8 Marketing Lessons to Learn From Online Dating

Like most Millennials, I’ve done my fair share of online dating. I’ve checked out several apps and I see people making the same mistakes across the board. It is, to say the least, a pretty dismal sight more often than not. “What’s wrong with these people?” I’ve asked myself more than once. “Don’t they realize […]

by Ana Gotter

The Foolproof Formula to Craft Crazy Effective CTAs

When people visit your site or see your ad, what do you want them to do? The answer probably depends on which page of the site they’re viewing or which ad campaign, but it will always be true that all your marketing content and copy has been created for the purpose of inspiring action. And, […]

by Ana Gotter

Your Attention, Please! Dealing with Fragmented Attention in Advertising

Modern advertisers face a unique problem: fragmented attention. If you’re like most people, you’re probably listening to music, getting interrupted, or even having a video run in the background. There are probably conversations going on around you that are distracting as well. That’s a lot of distractions—and you want to read this article. The fact that you want to […]

by Brad Witbeck

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