On the Blog

On-Screen Pop-Ups…Annoying or Effective?

When it comes to conversion rate optimization, on screen pop-ups are controversial. Plain and simple. According to some digital marketers, pop ups are one of the best things out there (to read their reasons why, check out 10 Great Examples of Email Collection Fields or Why You Should Use Pop-Ups on Your Site). But, others will tell you […]

by Trevor Anderson

The Small Business’s Guide to Branding

We call all tissues, “Kleenex,” and we use “Google” as a verb even if we’re using something Bing or Yahoo. In some parts of the country, all soda is even called “Coke.” Does that mean that all tissues are made by Kleenex, all search engines are run by Google or all sodas taste like Coke? […]

by Jacob Baadsgaard

A Quick Guide to Social Media Marketing for Nonprofits

Nonprofits need to grow, just like for-profit businesses. Instead of leads, the goal is to attract supporters and instead of turning them into customers, they try to turn them into donors or volunteers. There are a lot of nonprofits doing truly incredible things in the world, so we wanted to dedicate a post entirely to the […]

by Jacob Baadsgaard

From Discount to DISCOUNT! The Secret to Selling Users on…Your Sales

If you work in eCommerce, you know how important deals and promotions are. Your customers face a constant stream of advertising—if you want to stand out from the crowd, you need to convince them that your business offers the best discount around. However, in many cases, you may not be able to offer “80% off […]

by Trevor Anderson

8 Clever Ways to Save Time with AdWords Editor 12

For years, PPC ninjas (and ninjas-in-training) have sung the praises of Google’s powerful AdWords companion program: the AdWords Editor. The editor, which allows you to download your AdWords account to let you work on it offline, remains the best and quickest option for making bulk changes, and for any changes where you need to double-check […]

by Casey Walrath

Margin-Based Ad Groups: The Secret to Better Shopping Campaigns

One of the biggest mistakes I have seen people make when setting up their Google Shopping campaigns is disregarding profit margin. The seriousness of this mistake depends on how wide the price range of their products are. For example, I have accounts that have $2.00 and $2,000 products in the same ad group with the […]

by Josh Hansen

How to Use SaaS and B2B Reviews to Improve Marketing Performance

If you’ve ever tried to market your B2B business, you know how hard it is to get the right people to find your business, trust you, reach out and ultimately sign up for your services. This is especially true for SaaS businesses. Typically, most B2B marketers are focused on driving traffic to their site and […]

by Glen Petersen

11 Types of Instagram Posts Guaranteed to Get Results

As of April this year, Instagram had more than 700 million monthly active users, and an enormous 80% of those 700 million users followed at least one brand. Even more impressively, perhaps, is the fact that 60% of users say they’ve discovered a new brand or product through Instagram and 30% have purchased a product […]

by Ana Gotter

How to Incorporate More Video into Your Marketing

We all know that businesses should be incorporating more videos in their marketing, but it’s easy to get stumped trying to figure out how exactly to do so. There are a number of ways to incorporate video into your marketing strategy, all of which can add value and increase conversions simultaneously. Many small businesses think […]

by Jacob Baadsgaard

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