On the Blog

Ace Black Friday/Cyber Monday with Early Preparation!

Hey there, savvy ecomm marketers! Are you ready to dive into the chaotic yet thrilling world of Black Friday and Cyber Monday? These shopping extravaganzas are like the Super Bowl for retailers, and the stakes are high. You need a well-thought-out strategy to conquer this retail frenzy and emerge as a winner. And guess what? […]

by Miranda Marsh

Industry Insights: July 6, 2023

It’s Time for a (Home) Makeover! Hey there, dear readers! Welcome back to our weekly Industry Insights, where we bring you the latest updates and intriguing news from various sectors. Sit back, relax, and let’s dive right in! Big-Picture: All eyes were on the Supreme Court this week as they ultimately ruled against President Biden’s […]

by Jordan DeGraw

Instagram Launching Reminder Ads, Brings Ads to Search

Advertisers, get excited because Instagram has recently rolled out some new and super helpful ad options that you will love! Buckle up and get ready to start engaging with your audience in new ways! On March 21st of this year (2023), IG launched “Reminder Ads” and ads in search results. In their announcement, they said: […]

by Joseph Jones

What is Disruptive Advertising?

Exploring Attention-Grabbing Marketing Strategies and Examples In today’s competitive marketplace, advertisers constantly strive to capture the attention of their target audience amidst a sea of information overload. It’s hard to break through the noise and capture the attention of consumers. One approach that has gained significant popularity is what is known as disruptive advertising (yep, […]

by Joseph Jones

Industry Insights: June 28, 2023

Big Tech is Getting a Caffeine Boost Hello, Friends! Welcome back to our Industry Insights for the week. We have a lot of exciting updates and thought-provoking trends to discuss, so let’s dive right in! Big-Picture: Inflation has been a hot topic lately, and while the official numbers show a slowdown to 4% year-over-year, many […]

by Jordan DeGraw

Industry Insights: June 21, 2023

Would You Rather: Assemble IKEA Furniture or Talk on the Phone? Hey there, readers! Welcome back to our weekly Industry Insights blog post. We’ve got a bunch of exciting updates and trends to share with you, so grab your favorite soda (Diet Dr. Pepper for me😋), and let’s dive right in! Big-Picture: Let’s start with […]

by Jordan DeGraw

Industry Insights: June 14, 2023

Home Depot Wants to Sell You a $44K House Hello, Friends! Welcome back to our Industry Insights blog post, where we bring you the latest updates and news from various sectors. Sit back, relax, and let’s dive into the fascinating topics we have for you today! Big-Picture: Let’s kick things off with some exhilarating finds—Despite […]

by Jordan DeGraw

What is ChatGPT? You Need to Start Using It

Well, we all knew the age of AI would come, but who would have thought it wouldn’t be in the form of Arnold Schwarzenegger as a Terminator from Skynet? (Thank goodness that’s not the case haha). In the rapidly evolving world of artificial intelligence, ChatGPT stands out as a groundbreaking language model designed to revolutionize […]

by Joseph Jones

Google Marketing Live 2023: An Unforgettable Experience

Hello Marketers! We recently had the pleasure of attending Google Marketing Live 2023, and we cannot contain our excitement about sharing our incredible experience with you. This premier marketing event, organized by Google, brought together industry experts, thought leaders, and innovators to discuss the latest trends, strategies, and technologies in the digital marketing world. From […]

by Miranda Marsh

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