On the Blog

AI is Disrupting the Market, Are You Using It?

For some, artificial intelligence (AI) conjures images of a Will Smith movie featuring semi-sentient beings taking over the world. In reality, AI, although in its relative infancy, is also more widely and innocuously used than you might think. If you have interacted with a phone tree, a chatbot, or even pulled a report from your […]

by Joseph Jones

BTS at Our Exclusive Google x Disruptive 2023 “Lead Gen Summit”

As a Top Premier Partner of Google, we recently had the honor of partnering with the tech giant to host an exclusive “Lead Gen Summit” at their headquarters. It was an incredible event that brought together some of our top clients to engage in killer strategy sessions with Google reps and enjoy a behind-the-scenes tour […]

by Miranda Marsh

2023 Disruptive Summit Recap

Our 2023 Disruptive Summit was ✨OUT OF THIS WORLD!✨ Each year our People and Culture team plans a company-wide Summit where we fly all remote employees into our headquarters to build relationships, expand knowledge, and make memories. Our Summit was jam-packed with goodness. We started the week off strong with our State of the Company […]

by Miranda Marsh

You Need Google Tag Manager | What & How to Set Up

Welcome! We’re going to take a minute to talk about data quality. Yeah, data quality! As marketers, we tend to jump deep into our creative minds but we also tend to forget about tracking analytics accurately so we can prove that our work is well… working. In marketing, there’s been a huge push for years […]

by Joseph Jones

9 SMS Marketing Examples That Actually Worked

When you click on a pop-up asking you to share your email for that much-beloved 15% off first-time-customer discount, have you noticed that more brands are now also asking for your phone number? There’s a good reason for that. Email marketing is still overwhelmingly powerful and a priority, as it can be used to nurture leads and sales (including […]

by Ana Gotter

Core Web Vitals: A Full Guide to Optimizing

Well, well, well, Google’s done it again but this time, we’re all for it. A couple of years ago (2020), Google announced a new system of metrics that aimed to focus on user experience when it comes to web page interaction. These metrics are referred to as Core Web Vitals. Basically, Core Web Vitals (CWV) are […]

by Joseph Jones

SEO vs PPC: Which is Better? How About Both!

Ah, the age-old dilemma of should I choose SEO or PPC? It’s wild that we’re still debating this topic after all of these years since both strategies have been around for such a long time. Shall we FINALLY put it to rest? When you’re sitting down to make a decision between two different options, you’re naturally going […]

by Ana Gotter

GA4 vs Universal Analytics | The Biggest Differences

Google Analytics: whether you love to hate it or hate to love it, you’ve at least come to know it. And just as you got to know it, you learn that Google Analytics 4 (GA4) is replacing Universal Analytics (UA). Deep breaths… it’s all gonna be okay. GA4 is similar enough to UA that you should […]

by Joseph Jones

6 Easy Image Optimization Hacks to Improve SEO

Alright, when it comes to search engine optimization (SEO), many people know the basics. You’re probably familiar with primary and secondary keywords, writing great meta descriptions, and link building. However, an often overlooked aspect of SEO is significant: Image optimization. Failing to optimize your images can tank your site loading speeds, impacting both the user […]

by Ana Gotter

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